Three factors affect the "home appliances to the countryside" to promote - bringing home a

Three factors affect the "home appliances to the countryside" to promote - bringing home a

Factor 1: cash flow less subsidies channels

Wudang District, Guiyang 100 appropriate Township 100 villagers Wang Yi, said the United States, the newspaper know that we are the peasants to buy

Appliances to the countryside Products, government subsidies, went to electronics store to buy a

Refrigerator The price is 1999 yuan, but has still not received subsidies.

King of the United States in February of this year

in Wudang District Xintian Village Home Appliances Shop for products designated sales go to the countryside for a refrigerator. Sales staff to complete her handling of invoices and product identification cards and other related formalities, told her to fulfill the financial sector subsidies to a specific time to wait for telephone notification. However, after more than one month later, she has realized the subsidies.

"As the financial sector at present township of network appliances to the countryside and the higher the financial sector has failed to China Unicom, leading to higher audit the financial sector can not be confirmed, it can not be fulfilled to the subsidies." Shop manager, said Liu Yongyi, "We want shopping centers and other business departments to check the work, inform the finance department to our cash subsidies for the time, and then told us 11 customers to purchase home appliances to the countryside products. can not be honored in subsidies to some extent affected the enthusiasm of farmers to purchase household appliances . "

Present, a similar phenomenon is more common in the province, is stepping up the implementation of the relevant departments. Department of Commerce responsible person in the central and provincial subsidy funds have been issued to the counties (cities, districts, SAR), farmers cash subsidies to consumers there is no problem, rest assured purchase. However, due to the current channel has not yet fulfilled completely smooth season is estimated that there will be in May.

Factor 2: Township place owed propaganda

"I went to electronics store to buy the refrigerator, from the sales staff that has the financial subsidy policy of home appliances to the countryside, now not figure out how to get cash to subsidize it." Lives in the town of De Jiang County officials Zhaicun the tide whetstone Chang said the villagers of money.

Countryside designated an electric charge Markham store sales over that bringing home appliances consumer market focus is on rural areas, the key to rely on publicity township. Wan Kam said, the long time, some unscrupulous merchants to inferior products to market, severely disrupted the orderly operation of rural markets, leading enterprises in the rural markets to increase publicity, lack of farmer confidence, duplication of efforts; and if the township government departments through and promotion of preferential policies to the countryside, will have a multiplier effect.

At present, some home appliances to the countryside designated dealer selling home appliances to the countryside products, come to the consultation are entitled to financial subsidies, more urban residents, while nearly half of the farmers to purchase household appliances to the countryside is not clear to enjoy the financial products subsidies.

Three factors: the invoice can not meet consumer demand

Department of Commerce Office of the market system the person in charge, the current farmers products consumers purchase home appliances to the countryside very strong desire, but because there is business fixed amount of the invoice can not meet consumer demand, resulting in phenomena such as IOU, which the peasants can apply for subsidies to be based on your receipts, so farmers desire to buy a certain extent.

Increase in the application as business fixed invoice, the tax rate will increase by one percentage point, resulting in increased costs, so businesses do not invoice for the increase in fixed positive to a certain extent affect the sales of home appliances to rural areas. This is a constraint, "home appliances to the countryside" to promote the progress of the key factors.

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