Feng Wei: Video Copyright Is The Bottleneck Of The Development Impact Of Digital Television

U.S. Film Association President and Chief Representative in China

, Feng Wei

HC TV Network 20 August news Picture Association of America president and chief Feng Wei in China today in the "2009 China Digital TV Industry Summit ", said the development of digital television there is the bottleneck, the bottleneck is the Internet, in particular the emergence of piracy site, has affected the business of digital TV fee.

8 20 Reuters Picture Association of America president and chief Feng Wei in China today in the "2009 China Digital TV Industry Summit Forum", said the development of digital television there is the bottleneck, the bottleneck is the Internet, especially piracy The emergence of websites has already affected business of digital TV fee.

Feng Wei also said the Association of Asian American film and domestic content protection center has been the main Video Web site Access negotiations, and in the second half of this year will be action in copyright protection.

Following China Picture Association of America president and chief Feng Wei's speech text Record:

Thank you so late still sitting here listening to me to share. Today, I talk about how to deal with film and television industry New Media Challenge, this is a very big issue, this morning, leaders and experts in the speech you hear the most important word is the concept of the next generation of television networks. Picture Association of America is to do in the content industry, we have left in China, with television Cooperation Was more drama, less cooperation in the film, with the development of next-generation digital television, I think the American TV industry co-operation in this area some more.

Today, I speak in front of some guests may talk with the content is not exactly the same but from another point of view, may also be some inspiration, especially to our content in the digital copyright protection, particularly for digital TV development a fair and competitive environment, you may receive some appropriate stimulation.

First introduce the American Film Association, the American Film Institute was founded in 1922 by the major Hollywood film companies set up an industry coalition, the Global MPA MPA as the official representative of the U.S. film industry, including all comparison clear large areas of China, the introduction of sub-station and the country we are SARFT Signed big deal. Six member companies include Disney, Paramount, Sony Pictures, Columbia Pictures, Twentieth Century Fox, the global film company Warner Brothers.

Mentioned the revenue structure, we can see from this chart the more clearly, the theater box office receipts account for only about 16%, family-centered entertainment revenue accounted for 84%, the proportion of revenue speaking, this ratio has been changing, especially when we talk about the emergence of new media, traditional, especially in DVD industry, a relatively greater impact. However, in terms of revenue structure, the films mentioned so much input, and only rely on the development of these industrial chain can recover, I chat with the chairman of China Film Company Han Sanping talked about a time when most Chinese films at the box office for a the film is "Red Cliff", set down with a 6 million increase, which is basically a revenue account for all the videos, DVD is 500 million yuan, 6 billion and 500 million income from the film industry in terms of the law is not consistent with the law, but there are various reasons for this which, as just mentioned the DVD release and the other an extension of the products distributed by the network and the impact of piracy, has not been developed. Therefore, the new media on the whole industry chain distribution platform, operating speed and also with some challenges, just wide of Zhang and Wen also said the next generation of interactive TV which, including other new media consumers demand anywhere, any time on Any end-video products they need content. From the current situation, including DVD, IPTV , Digital TV platforms and other communication channels, with the development of the Internet, on the whole industrial chain integration and development, particularly in the distribution of time will have a corresponding impact, we can see from the chart on the right, after the release of the original theater DVD will be issued in the United States, and TV on demand service, then pay TV, and finally free TV.

Copyright protection in digital TV with you what relationship? I think the most direct relationship is just that the whole industry needs a fair competition, chemical, digital TV there are other constraints of the bottleneck, it is important bottleneck is the Internet, especially broadband Internet development, for Our selection of digital television caused a certain amount of impact, in particular the emergence of pirated site, on the development of digital TV subscription television to some extent. Therefore, it is necessary to establish a more reasonable development of a digital copyright protection environment.

Next, I turn to the Internet piracy of the film industry produced some of the damage.

Then for everyone to see a movie about two minutes, you can understand the network form of piracy.

The following with you to talk about, American Film Institute in China, primarily through the following aspects of education and rights of some marketing work, some of the major issues just mentioned, like video sharing sites, P2P sites, major portals video content, such as Sina, Sohu has TV channels, including Internet cafes have also the problem of piracy. Our response is to respond to new media, first of all the challenges, because fundamentally, the new media impact on the film industry who is also unexpected in such a large very fast-growing new media environment, the MPAA response, especially in China, we are more positive attitude, cooperation and dialogue on these video sites manner. At the same time, we use the relevant government agencies, including the State Copyright Bureau, SARFT, and other government departments.

Last with you to say a few words, American Film Institute has a content protection in central Asia, mainly to promote the number of related enterprises in the industry alliance of copyright protection dialogue and the implementation and promotion of technical standards.

by: fdgbg

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