Find Out How Permission Based Marketing Works

Find Out How Permission Based Marketing Works

It is one of the most effective and profitable ways for you to develop a good relationship with your target market. The great thing about it is its relative affordability as compared to more traditional forms of marketing. This is because often the medium of communication between you and your customers is through email.

Let us first define what is permission marketing. It is a term coined by Seth Godin and just like what its name suggests, it is all about getting permission from people before you can do any form of marketing campaign on them. This is mostly done through email marketing and as such a frequent strategy used by Internet marketers or email marketers.

How do online marketers get the emails of their prospect customers? It is through an opt-in on their websites. You have seen it before: pop up boxes or sidebar offers telling the readers that if they sign up they will be receiving a newsletter geared toward the topic of their interest and also that they will be receiving a free product, often a report or an ebook. They usually do this with the help of a third-party autoresponder service.

You can think of it this way. People grant you their permission to send emails to them. Of course, what they are expecting from you are quality and informative emails. Every once in a while you can send them product offers, either your own or something like an affiliate product. That is understandable, but what remains important is that you do not abuse the permission or the trust they have given to you. You should resist the temptation of sending out emails after emails that you are already bombarding their inboxes.

And abuse is the number one enemy of any permission based marketing. Because just as how easy it is for people to join your mailing list, it is equally very easy to opt out. Since it is a relationship between you and the people receiving your emails, it is your obligation to provide them just the kind of emails that they would be expecting from you. If you go overboard then you can expect for that relationship to be quickly severed.

Part of the great features of this permission email marketing is the capability to measure the success rates of your email campaign. It is often an added service provided by your autoresponder. Using a centralized interface, you can view how many people clicked on the links that you provided in your emails, how many ignored your emails, and importantly, how many people unsubscribed from your email list. You can then make the necessary adjustments in your campaign.

So, is permission based marketing right for you? If you are planning to start an email marketing campaign, yes, and you should highly consider it and learn how to use it properly. But again, always remember to never abuse the permission granted to you. Otherwise you will be saying goodbye to the thousands of dollars you could have earned.

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