Find Out How To Identify Spam From Bulk Mails
Bulk email marketing stands for a way of making sales by sending bulk email messages to potential customers
. Sending spam to random people is not what bulk email marketing does unlike what many people thought of it. There is actually a big difference between bulk mails and spam mails, let me explain them to you.
Spammers usually steal email addresses from someone else or harvest them on the Internet using specialized spam tools. In most cases they offer scam schemes and the don't bother to whom they are sending their messages. They never sell legit stuff.
Selling real products and services to potential customers is what bulk email marketing is used for unlike spam. Who are these potential customers? And why are they ready to buy your products and services after receiving your sales letters? Good questions, right?
Well, to start with, in bulk email marketing, we build an email list of potential customers by offering our website visitors free and useful newsletter, and only after creating good relationship with the ones who subscribed, we start to send sales letters from time to time. We never send unrelated offers as I said, we always advertise those product and services that are related to the subject of our newsletters.
If you offer a free newsletters for painters for instance, and send painting tips and tricks, you can send information on paints, and painting accessories you sell, so your subscribers could buy them right from the newsletters you send.
In this case, a good example of a good offer would be creating newsletter on how to remove the old paint before applying the new one, and then you can do a short review of paint removing tools. The tool you sell comes up first in the review, and there is an Add To Cart button next to it so the readers could use it to place orders.
Sounds good, but you might ask "Where the hell will I get those subscribers?". Actually, you just have to collect them on your website. Creating a good useful free website with tons of helpful information related to the products and services you sell, is what you all need to do. Provide them with even more good stuff in your newsletters as well. Thats how you stimulate subscription in bulk email marketing.
A lot of people like e-magazines, especially if they are free. So make one for your subscribers, and offer it through subscription only. You can also draw new visitors by publishing the old issues of your e-magazine on your website, but make sure that the new issues are available to visitors through subscription only.
Now lets talk about how to collect subscribers in a database and send bulk email messages. In order to do that, you need to have specialized bulk email marketing software. You maybe thinking that you can make it using your regular email client, but this won't work in reality and I'll explain you the reasons why.
1. Automatically adding new subscribers right after filling in the subscription form to your address book is important.
2. You need to remove the ones who wish to unsubscribe from your address book automatically.
3. Those recipients with bad email addresses should also be automatically removed.
4. Using in the To field is also important so that you can personalize your messages.
You are obliged to have all of these items, most especially if your email list gets larger than 10,000 subscribers with thousands joining and hundreds leaving it every day. Manually handling them all is pretty imposible. You need to use a good bulk email marketing solution.
I take advantage of Mac Mass Mailer on my Mac Book Pro laptop and Advanced Emailer on my Windows desktop. These mass email software solutions, in my opinion, are the best.
by: Jasmine
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