Finding Business Sellers Is Usually The Number One Goal For Business Broker Marketing.

In addition to the commission, often a valuation can be performed for additional revenue

. So the big question is, where do I find business owners who want to sell? There are lists for direct mail campaigns, chambers, networking and events filled with business owners. These are all great places, but as time changes, the best place to find business owners is definitely on the internet. Here are 4 ways you can find business owners in your area.

1. Groups on Social Media Conferences and events are still full of business owners. In todays information age, more and more networking is done on the internet. Almost every chamber of commerce has social media groups. There are tons of groups full of business owners on social media. You can even create groups and give tips and value to business owners to build credibility.

2. Search for Business Owners in your area on Social Media Do a people search. LinkedIN is great for business, you can do an advanced search and reach out to business owners in your area. Try inviting them to one of your events or to benefit from your valuable resources on your website. Build credibility and you will end up with relationships that lead to sales and referrals.

3. Use advanced targeting in Social Media to advertise to only business owners in your area LinkedIN has an awesome advanced targeting where you can not only advertise only in your area but you can advertise to only business owners. Compare this to direct mail, it may take 10-20K to get one business to list for sale where as advertising with an effective message could get you multiple businesses to list for sale for the same amount.

4. Search Marketing How incredible is it that you can market only to people who are actively searching for you and your services? If you are a business broker and you do not have a full solution in place for search engine optimization and pay per click it is almost like not being at the register when your customers are ready to buy. Business owners who are ready to sell almost always search for business brokers and your services. You can dominate search and have quality lead after quality lead come to your when they are ready to sell.

by: tomwilliam

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