Finding New Clients Through The Internet And Search Engine Optimization

Where do you rank? For companies hoping to build sales revenue or create demand for

their services and products online, this is a very important question. Sure you've got a amazing website, but what good is it if nobody can find it when they are searching online for your services and products? Once they don't locate your website they will find your competitor's and get in touch with them. As a result, your prospective new customer will never understand exactly what they are losing out on when they buy from your competition.

In the good old days of the Internet it was trendy just to have a website. You could tell all of your friends and clients about it by word of mouth, reference the url of your website on your business card, or even get a wrap for your Hummer. Today's Internet community is different. In today's modern era, search engines like Google, Yahoo, and Bing govern, and they are dictating what people see when searching online. Consequently, it is crucial that your business is optimizing its website and carrying out all of the additional off-site activities necessary to appear at or near the top of relevant search results.

Sure you can pay lots of money on pay-per-click or pay-per-view advertisement and get listed first in the search results. Depending on the search engine, paid or sponsored results are found at the top or along the side of the internet browser. Many people who regularly use the Internet as a resource to find what they need to have, however, have a tendency to steer clear from the paid advertisements. This is because everyday Internet users understand that the results in these sponsored sections were paid for with lots of money. So, the companies and links listed there didn't earn that location with lots of useful content. They paid for that position.

Instead, what most knowledgeable Internet users place emphasis on are the webpages listed Underneath the sponsored or paid sections where they can find the Organic Search Results. A website's position in the organic search results is established by the various search engines based on how relevant the search engine deems a site to be to the search topic. Since each search engine uses their own TOP SECRET algorithm to classify and rank the millions of internet websites that now are available, your website could show up in different positions on any of the major search engines like Google, Yahoo and Bing.

The important thing to remember, however, is that each search engine's success or failure is dictated by whether or not users find value in using that search engine as a tool to find what they are looking for. These days almost everyone is in a hurry. So they don't want to spend a lot of time searching for whatever it is they are looking for-information, directions, jobs, other people, or whatever. So the bottom line is that each search engine is designed to return relevant, proven content to the user in as short a time as possible (first page of results).

Although part of your website's ranking for a specific topic is determined by its content (keywords and phrases), there are other factors as well. As an example, the more times the search engines see other sites linking back to your internet site the more important your site will be perceived by the search engines. After all, if 100 or more sites that were focused on the same subject matter as your site had links back to your site then your site must consist of some very significant information, right? There are other important factors that the search engines take notice of when they are busy crawling the Internet categorizing, indexing, and ranking the thousands and thousands of websites that now exist. The key element for your success is to understand the rules as best as you can and develop a complete strategy to take advantage of them.

Where your company's website is positioned in the organic search results is critical to the failure or success of your company's website. Do you want it to be a cost center or a profit center? If you want your company website to help increase the profitability of your company, then it is critical for you to understand the rules of search engine optimization (SEO) or partner with a business that does. With the proper SEO know-how it is possible to get your company's website to rank at the top of the search results for search terms and phrases relevant to your business. With a little effort, and a comprehensive Internet marketing strategy, it is even possible to get your company website onto that golden FIRST page of search results for relevant keywords and phrases. When this happens, you can be sure that the demand for your products and services will increase dramatically.

by: Sean Edward O'Seonaussey

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