Once you know exactly which group you want your home business to target
, the most profitable online business model requires that you go out and find those customers. The demographic that you will pursue with your marketing should be one that is easy to find through forums, search engines and websites that cater to and older, more educated population. Taking the time to use those sites to market your business can pay off with higher traffic and a more targeted readership. Using forum posts, paid ads and a website that is easy to find through a search engine will lead the best possible customers directly to your business' virtual door.