Five Private Label Rights Myths You Should Banish from Your Beliefs
Five Private Label Rights Myths You Should Banish from Your Beliefs
The Internet is full of myths and urban legends, and those surrounding the topic of private label rights are particularly pervasive. So many people are afraid to even try PLR because they've run up against these myths, and they're really missing out on the benefits of using private label rights content. Even seasoned marketers fall victim to these myths, so you may have heard and believed some of them yourself.
Myth number one: All PLR is Junk.
That's like saying all cars are junk or all computers are junk or all anything is junk. The truth is, some private label rights articles are good, and some are, well, not so good. As with any purchase, do your research. Buy from reputable sellers; ask the advice of friends and colleagues; get sample articles before you buy; and check out the refund policy before making a purchase.
Myth number two: All PLR content is overused. You don't have a chance of being unique.
Some PLR has been around a while, that's true. You can usually recognize it because it's either free or very low cost. It's a safe assumption that if you're buying a package of 100,000 articles they've been around the block a time or two.
However, you can find good-quality, limited-release PLR content. These are packages that are sold only to a small number of buyers before being retired. That reduces the likelihood of finding your content on hundreds of other websites and makes it even easier for you to turn your purchase into something unique.
Myth number three: You can do anything you want with PLR.
While buying private label rights does give you more options than using free reprint content, you don't generally get unlimited rights. For example, some sellers allow you to claim authorship and some do not. Some sellers allow you to use the products as an incentive for opt-in and some require you charge for them. Some sellers allow you to resell private label rights, but most do not.
Every vendor has a different licensing structure, so be sure to read the license that came with your package. When in doubt about a specific usage, ask.
Myth number four: PLR will get your site banned for duplicate content.
Duplicate content is a myth all its own. Google has repeatedly explained the theory and mechanisms behind their duplicate content policies, and yet people still insist that if your content appears on other sites you will get dropped from the SERPs. This is simply not true. What duplicate content policies strive to do is prevent the same site from being indexed multiple times for the same content. In other words, don't post the same article twice to your own site. Posting it somewhere else like in an article directory is perfectly acceptable.
How does this relate to using private label rights content? Even if you publish PLR content as is, and even if everyone who purchased that article does the same, it really doesn't matter. Think of it the same way you think of syndicated content on article directories. However, even though duplicate content doesn't come into play, it's always best to rewrite the PLR you purchase so it's unique to you and your site.
Myth number five: PLR and MRR are the same.
PLR stands for private label rights, which grants you the rights to change the content (within the boundaries set forth in the license) and to claim ownership of the finished product. MRR is master resale rights, and simply means you have the right to sell the product. You do not have the right to change it in any way. You're just a reseller, not a product owner.
Here's the truth about using private label rights articles. PLR can save you time by kick-starting product creation. Writing an eBook, for example, is much easier if you have the framework on which to build it. Keeping your blog up to date is less time consuming when all it takes is a quick rewrite of a PLR post.
Private label rights content also saves you money. Hiring a ghostwriter for a special report could cost you hundreds of dollars. Buying a PLR report will cost you about one dollar per page. Good ghostbloggers charge up to $50 for a single post, but you could buy 75 PLR posts for that same amount. It's true you'll spend some time rewriting (or at least you should) but overall, the cost savings can be huge.
Don't believe all the myths you hear about private label rights articles and other content. There is good quality PLR available, and once you start using it, you might just wonder why you waited so long.
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