Five Tips For Small Businesses to Make Moolah From Social Marketing
Five Tips For Small Businesses to Make Moolah From Social Marketing
Too many business owners are overlooking the opportunities that may arise from marketing over social networks. With the population of Internet users rising exponentially over the past few years social marketing has become a very useful tool for most web based businesses, but not for small business owners. However, with most customers having a MySpace or Facebook why aren't they utilizing these networks for a free way to market? The reason why this has been overlooked is due to the lack of knowledge on social marketing.
Most people don't understand the concept of social marketing because the Internet has been moving at such a swift pace that the older generation is having a hard time keeping up with the younger generation. But as technology progresses business owners must keep up in order to maintain high sales growth. So, here are some tips to those needing some help with the social aspects of the Internet.
First tip, define the niche that you want to communicate with on a regular basis about your business. Knowing this niche will allow you to search for various groups that may have an interest in your business
Second tip, pick the social website that is appealing to you. You do not want to pick a site that will annoy you. This is to boost your social marketing, but it should also be an enjoyable experience.
Third tip, have an address book ready to start uploading or searching for people you may want to add to your "friends" list. Once you have sent out invitations to your contacts make sure that you write them a personal note. This little note may help them remember how they know you or where they may have met you.
Fourth tip, start personalizing your profile page. You want the page to reflect you and your business. If you are trying to sell a mortgage through MySpace it may not be wise to have crude pictures on your page. Remember that whatever you post represents you and your business.
Fifth tip, try to have a unique sub-domain tied to your profile. For instance, my MySpace page has a sub-domain of "pitchyourbusiness." This will allow you to share your profile a bit easier in your emails or blog comments.
Here is a list of just a few of the big social websites that have the most traffic from users on a regular basis:
MySpace.com - a place where you can create your own personal page that can be modified and you can update your own personal profile while keeping in touch with your "friends."
Facebook.com - a little more structured and it was once a tool only used by university students, but has since been open t the public. You are also allowed to have a business page that allows you to gain fans. Here is an example of the business page feature
http://companies.to/pitchyourbusinessLinkedIn.com - generally used by business people to keep in contact with sales clients and is now being used by many headhunters and HR departments.
Friendster.com - a place where you can have a circle of friends. Similar to Facebook and Myspace, but there are some slight variations.
Hi5 - This is used by much in places around Latin America and countries like Romania or Cyprus. This is simply the same thing as Myspace.
The list goes on and on, but you can check more of them out at Wikipedia by typing in social networks. Depending on the location of your business and type of business you may want to spend more time on a particular social networking site instead of a site based outside of your niche.
This is just the beginning of social marketing, but taking baby steps helps you build a solid foundation before you start trying to run. You want to walk before you run in online social marketing. There is a lot to grasp and simply just building a profile on some of these can be a challenge.
If you have any questions or need advice on getting a consultant please email us at questions@businessonthemound.com
I am in my last year of Accounting and Economics & Finance. I have worked for any industry out there from farming, fast food, retail, cold calling, personal lending, and consulting. I am young in age, but experienced well beyond my years. I now own three companies and I host my own radi
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