Floor Plans and Real Estate Listings for New Homes
A new listing in this market needs every edge it can get
. Inventory across the country is high and competition is fierce. One of the best ways to compete is to provide information about the property. This given buyers plenty to look at and the seller plenty of reasons to use you and your agency instead of your competition. Some of the most effective visual aids you can use are floor plans. Floor plans and real estate listings for new homes are a natural match.
It's a natural paring. A newly listed property needs as much detail included as possible. Floor plans and real estate listings for new homes should be created together so that the final effect is seamless and each complements the other. Floor plans should be an integral part of an overall marketing plan for a new listing.
A new listing should of course include photos. Very few things can replace quality photography in a new listing. Pictures create a feeling and a memory that a buyer can remember on an emotional level. This is where paint and fabric colors and general staging are best used to convey a warm, clean and homey feeling that the buyer will carry away. These things affect the heart of the buyer.
The mind of the buyer is more affected by the clean, uncluttered lines and sharp details of a floor plan. This is the visual aid that appeals to the logical side of the brain. It reminds him of the measurements and dimensions of the rooms, where the windows and doors are located and how each room relates to the next. A photo is limited by its fixed perspective while a floor plan allows the mind to road more freely in the imagined space.
As a visual aid, a floor plan is a great tool. However, a sloppy or poorly drawn plan is confusing and frustrating for a client or browser. Any materials you use in print or on your site should be professionally produced and of only the best quality, whether it is photos or floor plans.
Combining these two factors into an interactive floor plan makes the presentation even more striking. Interactive floor plans use "hotspots" within the floor plan to connect buyers with a photo or rendering of the view from that point in the room. This gives him a way to logically look at the walls and emotionally feel what the room has to say. When created professionally and with attention to detail, it can truly be the best of both worlds.
Buyers tend to be the focus of tools like visual imagery. But buyers won't be the only ones who are impressed by professional images. Sellers will also be drawn to your site when they see the technological tools you use. A seller wants his home sold and sold quickly. He will appreciate the extra effort you put into your marketing materials. Likewise, a lack of attention to these details won't go unnoticed.