Footwear with the times to open a new network marketing model - footwear enterprises, marketing, Network - Footwear Industry

Footwear with the times to open a new network marketing model - footwear enterprises

, marketing, Network - Footwear Industry

HC Shoe Net Feb. 1 hearing that this is a Marketing Winning times, wine is also deeply afraid of the alley. At present, Financial Crisis Electronic Business their territories, a historic change in the situation corporate marketing model. Facing an increasingly large share of potential net consumer groups, how to target the network market network marketing has become some of the traditional enterprise issues to consider. As life is essential supplies, footwear, and only the times and embrace this new Sell Mode, can secure more market opportunities.

Traditional sales model has several drawbacks: First, the high cost of sales, requires a large capital cost. Second, barriers to capital flows reduces the efficiency of capital turnover. Third, poor circulation of goods, leading to goods can not be quickly reached consumers. All these hinder the development and growth of enterprises. The network of low cost direct sales model, which greatly reduces the traditional business processes, human and material costs, break time and space constraints, so that transactions more efficient, but also for the enterprises to create more trade opportunities. China's Vice Minister of Commerce Jiang Yaoping said: "The e-commerce will undoubtedly be difficult to help companies out of one of the most reliable means."

Since 2006, the turnover of China's online shopping has been growing at an alarming rate, every month, the chain has maintained double-digit growth. With Internet sales continued to increase in total sales, Internet sales have become more and more people in the main consumption patterns. E-commerce has become an important part of our social and economic. Internet sales for its convenient, fast and more favorable prices to attract more people to continue to join. In recent years, many Shoe Have access to the network sales model. In general shoe in three ways: First, with Taobao, Dangdang other existing e-commerce platform, and second, build brand exclusive online sales site, and the third is based on C2C online shop union. These three ways of many footwear enterprises have become the main form of online marketing.

2008 8 months Aokang Network mall open for business. Aokang stores and large-scale practice, which refers both to the national mall around the mall, including virtual mall. It is understood that the network mall sales growing exponentially every month, estimated that annual sales will be 400 million people, this very effective with a very good store sales for the year, but to maximize the virtual mall channels may reduce the cost, profit is the store at least 3 times.

Similarly, enterprises can take advantage of B2C e-commerce platforms, such as making shoes online sales network. As the B2C market, one of the largest sites buy shoes, making shoes net sales in 2007 reached 7 million yuan. And has been working to create stylish, hip, fun brand culture, through the major e-commerce sales column to enhance the site and experience the interactive features, from product releases, the logistics of distribution, various sectors of comprehensive credit guarantee to start, a product main line to serve as a guide to the principle of maximizing the interests of customers and realize the site shopping and fun with the brand and features to enhance co-exist.

Network in the network to promote sales and ongoing cases, the development of footwear enterprises should seize this opportunity, allow enterprises to rise to another phase of the network. Internet marketing as more and more attention as a sales and marketing model, in the current marketing model is a traditional complement to the future will become the main marketing, shoes, enterprises should increase input in this regard to the future Marketing to win this war.

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