For Your Web Based Business To Be A Success You Need A Business Blog

It is pretty amazing how much of a significant difference having a business blog can have

, of course you have to think about certain factors.

You may be mystified why you need to have a business blog, if your business is already doing well with lots of traffic. In order to keep your business ticking over happily, or of you want to build it to greater heights, a blog should now form part of your web activity. A business blog is important to maintaining your current client base and growing it. A business blog contributes value to an already prosperous website, something not very easily done otherwise.

Static web sites are very impersonal. People prefer to know there is a real person, who will reply when a question is asked. They wish to know the website is more than just text and graphics. With a blog, the guests can make comments, and you can react to what they say, allowing for a connection that isn't possible with a static web site. Folks have become accustomed to social networking, and like to talk about things, especially intended purchases. With a blog, the content may be kept up to date frequently, so the people can have the most recent information. The information you share can therefore always be relevant and current.

Site owners are completely aware that 80% of their traffic originates from the search engines. The search engines are the very best source of targeted visitors. People will find your products or services by way of their search queries on the various search engines. Therefore, it's an excellent way to drive the right kind of guests to your website. Step one in getting onto the search engines is to have your pages indexed, which is much faster with blog pages than with a static web site.

Blogs have something distinctive, the ping function, which makes it quicker to generate traffic to a blog than a static page. Each time new content is placed on a blogging site, having it pinged will inform the search engines about it. Search engine spiders then scuttle over to your blog to determine if the content is unique and brand new. If the bots are satisfied, your brand new content will be indexed and will be displayed in the search engine results for queries with the content's keywords. Then it is merely a matter of getting your pages to rank high enough so that lots of people will notice them.

Internal links are instantly created when you publish something new, which doesn't happen automatically with static web pages. With these the linking is a manual activity, as is the creating of a sitemap. You spend precious time on technical jobs which are completed as a matter of course with a blog site. When you have a blog instead, you've got much more time to run your business. For anyone with a web based business, a business blog is fast becoming vital.

by: Stewart Riddle

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