Ford Enters Small Car Segment With Figo

For long years, Indian families with a conventional mindset preferred buying affordable cars over highly expensive luxury cars

. Affordable automobiles have always been appreciated in India and the trend continues even today. Middle class families, with limited household income, are always on a lookout for compact and affordable cars. Considering many such factors in mind, it would not be boastful to conclude that demand for affordable cars will never cease to exist at least in the Indian market. To leverage this opportunity and make a place in hearts of customers, leading automobile companies like Ford have entered the small car segment.

Since its inception, Ford Motor Company has always been associated with the manufacturing of luxury cars. In fact, the automobile company contributes greatly in the segment of motorsports too. Doubtlessly, both these segments are highly profitable but the reach is limited. To expand their reach and meet the increasing demand of affordable cars, the company launched - Figo. Ford Figo is one of the first few affordable cars launched by the American manufacturer and gladly it won millions of hearts in a short span of time. Families planning to buy a compact and pocket-friendly car can surely consider Figo as a choice.

Unlike the market of luxury cars, the small car segment is highly competitive and Ford had to play the game extremely carefully. As far as the price is concerned, Figo gives a tough competition to other similar cars available in the market. It is noteworthy that low prices in no way affect the performance or basic look of the car. Every component of Figo has been designed strategically to provide maximum comfort to buyers. Above all, this particular model is available in petrol and diesel version and thus you can buy whatever you like the most.

Presently, Ford Figo is selling like hotcakes in India and you can grab the offer too by booking a car at your nearest Ford Punjab dealership outlet. The prices of Ford Figo in Punjab are almost similar but some dealers may give special discounts to their customers. If you wish to book the car at best price, it would be better to do some comparison beforehand. While buyers have the complete freedom of choice but we would advise you to consider Bhagat Ford once. Bhagat Ford is one of the most reputed Ford dealers in the state of Punjab that promises to provide customers with worlds best services.

by: Raajvir Singh

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