Ford crowned "Franchise of the Year"

Ford crowned "Franchise of the Year"

Ford crowned "Franchise of the Year"

At the 20th AM awards which was held last week, Ford won the new category "Franchise of the Year", the award was decided by the magazine's readers working in automotive retail. The AM magazine's readers shortlisted three car manufacturers based on the latest product range in their dealers' showrooms, the support offered to its dealers by the manufacturer and how the partnership enhances customer service and satisfaction levels.

The Managing Director of Ford Britain was presented the award in front of over 1,150 industry colleagues, in his acceptance speech he said, "As the all-new Ford Focus follows new C-MAX into showrooms, and Ford works ever closer with dealers on offering the best sales and service experience, AM readers have recognised the positive impact on the blue oval brand."

Ford of Britain has been buzzing with the build up towards the release of the all new Ford Focus which is due to go on sale on the 1st of March joining the new Ford C Max in Sussex. The refreshed C Max is available as a 5 seater or a 7 seater making it highly versatile and flexible.

According to Nigel Sharp the MD of Ford Britain Ford Customer satisfaction levels have improved partly down to the firm's Viewpoint programme, which has provided dealers with customer feedback about their sales and service record for over 20 years and is a key factor in producing the results which helped win the AM award.According to Nigel Sharp the MD of Ford Britain Ford Customer satisfaction levels have improved partly down to the firm's Viewpoint programme, which has provided dealers with customer feedback about their sales and service record for over 20 years and is a key factor in producing the results which helped win the AM award.According to Nigel Sharp the MD of Ford Britain Ford Customer satisfaction levels have improved partly down to the firm's Viewpoint programme, which has provided dealers with customer feedback about their sales and service record for over 20 years and is a key factor in producing the results which helped win the AM award.

Ford can also boast an array of awards for its franchise retailers, who scooped up awards for "Best Retailer of the Year" and "Best Retail Group of the Year".

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