Four Measures To Promote Langya District Countryside Go From Village Households Appliances

To further promote the implementation of

Appliances to the countryside Preferential agricultural policy, creating Home Appliances The countryside to work a good social atmosphere, the activation capacity of farmers to buy, push forward the work of home appliances to the countryside, home appliances to the countryside Langya district Leading Group on March 23 -4 at the end of home appliances to the countryside villages and peasant households to carry out promotional activities in months. Activities carried out during the following four key Langya area measures:

First, do a good job bringing home appliances

research work. To promote activities targeted on achieving practical results, Langya jointly finance department of commerce, form a joint research group, on the area

Sell Network appliances to rural areas to conduct research work. Research group has to

Suning Electric, the letter the company, state clearly, famous home appliance sales outlets such as 4 and township finances for research, and a return visit of the five farmers to purchase household appliances to the countryside products. Through research to learn more about home appliances distribution company in the promotional situation, key activation, system usage, sales, supply conditions, farmers apply for subsidies for the record as well as the promotion of home appliances to the countryside to the difficulties encountered. Research found that in addition to existing appliances to the countryside constraining the work of some of the factors, the lack of understanding of home appliances to the countryside policies, leading some farmers to purchase household appliances having been less than a township (street) applied for financial subsidies for the record, so to carry out home appliances to the countryside villages and peasant households Awareness Month activities is necessary.

Second, the organization of training information backbone. City home appliances to the countryside Awareness Month activities started, prompt action Langya area, through meetings, telephone, face to face, etc., on the streets and the business backbone network marketing training, to ensure that rural village during the month of awareness was speaking, village do not miss, home appliances to the countryside to promote the region to carry out propaganda work fast.

3 is active in promotional activities. During the month of the publicity, Langya district to fully mobilize the street, the village committee, village groups and households in the district wide network go from village to disseminate posters, banners, distributing publicity materials related to extensive policies and promotion of rural areas and the situation. During the event, had printed 15,000 copies of flyers, promotional banners 150. At the same time, also urged the registration of sales outlets by hanging banners, posters and pictures, distributed brochures and other forms of advocacy, create a thick atmosphere. During this period, Langya District also innovative form of publicity, has contact

Five Star And other key businesses to other counties and cities to carry out home appliances to rural countryside products on sale promotional activities, the activities are being planned.

4 is a positive policy interpretation do. Langya area set up home appliances to the countryside policy advice phone, and with a single policy advocacy with the public. Inquiries its inception, has sales outlets for farmers and more than 350 pieces of policy advice, a strong impetus to the implementation of policies appliances to the countryside to improve farmers to purchase household appliances to the countryside product initiative.

Appliances went to rural areas through the month campaign has reached its "village is well known that everybody knows," the purpose of effective promotion of the appliances to the countryside work, inspired the farmers to purchase household appliances to the countryside goods enthusiasm, setting off a sales boom. Appliances to the countryside region during the month of total information appliance 1949 units sold (the Department), the same period the previous month (1169 units) increased by 66.72% of chain; sales of 3.44 million yuan, over the same period the previous month (214 million) on the chain growth 60.74%. Deadline April 22, the region had 3710 sales of home appliances to the countryside product platform

Four Measures To Promote Langya District Countryside Go From Village Households Appliances

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