Four Must-do's For Marketing Your Business In The Modern Business Climate

Four Must-do's For Marketing Your Business In The Modern Business Climate

While marketing is imperative to being a successful businessperson, having the qualities of an entrepreneur doesn't necessarily imbibe you with the marketing gene. There are a lot of hard workers out there who know how to come up with and implement a sound idea but struggle when it comes to getting the word out. Sooner or later, whether you contract out your marketing efforts to a seasoned professional or sit down and teach yourself what you need to know, a business without proper marketing is nothing more than an expensive hobby.Here are some must-do's for marketing your business by leveraging the most modern of trends.1. Search Engine OptimizationOne of the biggest realizations small businesses are coming around to in this first part of the new millennium is the direct value they can get from marketing their business online. And the first solid step in doing that is search engine optimization, or SEO. Just in case you missed the boat on this one, SEO is an inexact, yet effective, science that focuses on getting your website to the number one spot for word strings that prospective customers would use to find what it is that you're selling.I could go on and on about SEO and what it takes to create profits for your business, but the smartest thing for a business owner, who typically has plenty else to worry about, is to outsource this part of their marketing effort to a professional.2. Social MarketingWith the raging growth of online social networking and the trend of cell phones like small computers in consumers' pockets, there is a huge potential to create a buzz about a company and reach people through virtual word of mouth. Social marketing is practically a necessity for a business that wants to stay competitive in these recent times.There are plenty of ways to embrace it that range from paying the guys at IWearYourTShirt.com to advertise your logo for a day to giving coupons to people who follow you on Twitter. Unlike SEO, social marketing is typically best not outsourced.3. Digital Sign TechnologyDigital Sign technology is a fantastic advertising medium that is ignored by far too many business ownersmuch to the delight of successful entrepreneurs who recognize the value. These types of digital displays create a myriad of channels for communicating with customers in a way that cannot be ignored, allowing interactive touch technology and video to capture attention and hold it where it is needed most. 4. Credibility MarketingThe world has gotten big, and the good old days when you settled a business deal with a handshake are long gone. But what that means is that it is more important than ever to find other ways of creating an "aura of trust" around your business. Not to mention that there are all kinds of ways to do this with current technologies and trends. The digital sign idea above, for instance, is a great example because it gives people the instant impression that your company is on the cutting edge. There are plenty more examples of credibility marketing online, such as placing Chamber of Commerce logos, personal pictures, and a physical address on your website.These are all nothing more than subtle hints that create a feeling people have about your business.At the end of the day, proper marketing is not that much different than it was in the past. Go where your customers are (Google), build relationships with clients and prospect alike (social marketing), capture and hold attention (digital signs), and make trust your number one priority (credibility marketing). The mediums may have changed, but the concepts are no different than they ever were.

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