Four Tips on How to Grow Your Personal Training Business Even in a Bad Economy

Four Tips on How to Grow Your Personal Training Business Even in a Bad Economy

Recent downturns in the financial markets and economy can make even the most confident personal trainers apprehensive about their businesses. If you are a personal trainer and are concerned about surviving (let alone thriving!) in a tough economy, take heart. There are several no-cost steps you can take to helping your business grow even during tough times.

When times are perceived as being tough, the fear for personal trainers is that clients will cut back on the number of appointments they schedule or even cut out personal training services altogether. Trainers fear that their clients will see personal training as a "luxury" or "unnecessary" expense when compared to mandatory expenses like housing, food, electricity, gas, and medicines.

Here are some free suggestions which you can start using tonight to help you sustain (or even grow) your personal training business during these times:

1) The FIRST thing to do is make sure that you keep your mind focused! If you listen to the nightly news hype and others around you who have a "victim" mentality, then you risk believing that you cannot achieve success. Instead, focus on your goals which include making the same amount or more money while providing your clients with excellent service. Keeping focused on your goals makes each action much easier for you.

2) The second thing to do is determine all of your revenue sources. If you only make money on a per-hour rate from the gym and a small percentage of what your training client pays the gym, then look at your contract to make sure that you are able to add extra sources of revenue.

For example, you can refer books, electronic books (e-books), and other fitness related services (such as supplements) through online links which pay you a percentage of any sales you refer.

Maybe you can offer ancillary services such as nutrition planning or massage; or maybe you can take on independent clients whom you train in their homes.

3) If your clients are fearful of spending extra money during tough economic times, then show them how training with you actually will save them money. For example, if they train with you and cut back on cigarettes, alcohol, diet sodas, unhealthy meals at expensive restaurants, and not having to buy the latest weight loss gadget sold on an infomercial then you can save them lots of money during the year.

In addition, show them that all of the savings are with "post-tax" dollars; this means that if they calculate their savings in "pre-tax" dollars then they will be giving themselves a "salary raise" of several hundreds, or even thousands, of dollars! Most clients do not realize that paying for personal training services actually can save them money in the upcoming 12 months.

4) Last, expand your universe of prospects. If you are scared for your training business because you target clients from middle-income families who live within 5 miles of your gym then determine how to take deliberate steps to expand your universe.

For example, you can expand your universe to those who live within 10 miles of your gym; and you can target more upper-income families. You even may consider targeting single people by changing your marketing to meet their underlying needs.

Of course, you can collect testimonials from happy clients and use those as part of a marketing presentation to local companies who can use your training services. Even show the executives how training with you can help them reduce healthcare costs or other "hot button" topics for these companies.

These four, zero-cost strategies will let you eliminate fear and overcome any major hurdle facing your personal training business during such scary economic times. By staying calm and focused because you know that you offer great service to your clients you will earn respect from your clients and prospects, and you will be someone who earns the respect of other trainers and gym management.

The best part is that by staying focused and successful during these tough times, your business will be poised to take off like a rocket once times get better and when people are more willing to spend money for personal trainers.

One way personal trainers can overcome tough economic times is to add ne

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