Fpd B2b Market, The Rise Of Domestic Brands Due To Loss Of Expertise
Have entered the era of flat: Consulting research shows
, according to Ovid
Flat Panel TV Occupy the TV market has reached Qi Cheng, China's color TV market has been basically completed from the traditional to the emerging flat-panel TV technology, restructuring and upgrading; one large size display products, flat-panel technology has made more than Jiucheng market share.
Flat time accumulated over the years to rely on domestic brands brand foundation, professional team, products and depth of the channel is still in the retail market (B2C) the dominant force, however, in the business market (B2B) is another Fan scene. With
Matsushita , Samsung, LG, Philips, represented by foreign brand is the market leader, Ovid consultation survey data show, foreign giants not only in the B2B market holds major market share is higher in the high-profit market, Tier market, multinational application market in the "
Monopoly "Sexual advantage. B2B that the market is still in the strategy of domestic brands not only follow-up period, the market was lackluster, more importantly, there is the market share occupied by" low quality, low cost-effectiveness, competitive strategy excessive focus on price competition " characteristics.
Then, B2B market, the key to success is what? Highlights the lack of domestic brands, and why do?
Professional: FPD B2B market, the key to success
B2B market, although relatively small (less than 8.0 billion in 2009), but can not easy to get, B2B market has widespread applications, mostly industrial customers, product application is not simply "the Plug and Play ", so here are completely different from the B2C market rules of the game," professional "is the key to the success of B2B market, while B2B professional mainly in professional
Sell And service organizations, professional B2B products, professional B2B channel model and structure.
1, professional organizations B2B markets where its customers and application characteristics, must be distinguished from the retail business systems B2B professional organization whose professionalism reflected in the marketing, sales, technical and service support for other aspects. Such as Panasonic, Samsung, LG, Philips substandard brand, are set to have an independent B2B systems, marketing and product management, headquarters and other departments across the country set up several branches (usually about 5, corresponding to the five major regions), Even large brand products will be internally divided by PID (public display) and TV (business
With TV ) 2 groups. Professional B2B business organization not only in setting a separate department, but on the strategic objectives include independent, vertical management headquarters and branch offices, independent financial and personnel, or even independent technical support and service support system, sum , is a small but complete professional, independent system.
Only professional B2B organizations can take to better implementation of B2B business strategy and objectives. Otherwise, there will be no emphasis on the B2B market and can be used can not do it, do business system while B2C and B2B, energy dispersion, B2B market of inadequate resources, and many other ills, the end result is the B2B market, of course, poor performance, little achievements.
2, professional products B2C more emphasis on the appearance of flat products, multimedia integration capabilities, and price and other factors, B2C product development is changing. However, the intact product to take to do B2B B2C market in many professional applications and special working environment will face a shortage of competitiveness (such as command and control, digital signage and other applications). B2B professional products and TV by application is divided into two directions PID, PID B2C products and general product differentiation, mainly in: a better display performance (brightness, contrast, vertical screen play, Shuaping, etc.), greater environmental adaptability ( such as high temperature, 24 hours a boot, dust, etc.), software control interface, splicing applications. Professional PID products Samsung, Panasonic,
SHARP And other foreign brands have a more extensive product line.
In professional TV product, the main application of
Hotels TV and commercial TV, foreign brands and domestic brands have a more complete product line, but the difference is, foreign-brand TV products are mostly independent of outside B2C professional models, while the domestic brands are in the model on the basis of B2C appropriate adjustments and altered.
Professional B2B product advantage has two aspects, one is professional-grade products can be adapted to more applications and special working conditions, two products as an independent system, while also independent of the price system such as foreign brands of professional PID prices Gengshi Bi more than 30% higher than ordinary products.
Fpd B2b Market, The Rise Of Domestic Brands Due To Loss Of Expertise
By: weihua
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