Frbiz Reports Five Star Solar Market Share Less Than 5% Mud Trap
Although the 2010 Guangzhou Asian Games in your product supplier
, but the solar energy company in Guangdong in recent years the five-star development speed and performance growth is not satisfactory. Instead, as has been the single leg to walk flat-panel solar energy policy, caught flat-panel solar cycle of the market among the minority of the enterprise itself has suffered from the market environment and competitors of extrusion, the future development of worrying.
Signed by the industry observers who did not want to disclose the five-star solar energy project in the Guangdong market is still good, but to participate in the national competition in the market, its market capacity and difficult to support internal management and matching. So embarrassing and awkward five-star solar is still in its flat-panel solar energy for many years promoted in recent years in the domestic market has been marginalized, the market has been among the low proportion and not on sales. It is understood that flat plate solar originated in Europe, with high technical content and the threshold, the current Chinese enterprises in the manufacturing of solar energy on flat, compared with overseas companies do not have a strong competitive edge. To five-star solar power, and its domestic market, although the flat start early, but the pace of development has been slow.
From the solar thermal industry alliance of Chinese statistics: in 2009 China's total flat panel water heater and vacuum tube water heater is 42 million square meters, up 35.4%, while the flat panel water heater market area only 2 million ?, the market share of less than 5% . Currently, all vacuum tube products have occupied over 95% market share, is absolutely the mainstream market.
Benefit from home appliances to the countryside last year, sales of domestic solar water heaters generally increase by 50% or more of the sun the rain, Sang Le, the performance of companies such as Haier, a net increase of 80%. But the five-star solar energy is only successful in bringing home appliances water heater 1. As of the end of 2009, the rural registered sales of only five-star 164, with the sun the rain, Sangxia and other enterprises registered sales of more than 70,000 units in sharp contrast.
In recent years, the domestic plate market also appeared to Gap pass, 9 Yang, Seiji, exchange ideas, represented new business. Particularly through the flat plate solar Shenzhen Gap, the manufacture of advanced equipment, strong technical strength, product quality, become flat-panel solar energy market, a dark horse, the rapid rise. In addition, nine Yang, Temple and other companies also have a good flat-panel solar energy performance.
The face of the development process of the past 20 years the five-star solar energy, why did not the help of the national development of new energy development in the gold industry of the enterprise of strong and big, but flat-panel solar energy trapped in the field of development of slow or even stagnant. In this regard, the development of the familiar five-star solar energy to informed sources, the key is behind the five-star solar business management, mechanisms stiff, especially in the most recent years of development, lack of clear strategic objectives and standardized operating system, leading to business development marketing team, a group of early massive loss, severe loss of the traditional customer base.
Had to grab the market, five-star to take the extensive management, even if the company's marketing staff in order to take orders around, grab they are willing to fight each other with vicious price competition or to increase the company's internal friction. The source disclosed that the five-star development early in many parts of the establishment of a sales company, sales company which is taken entirely sales-based assessment system, the lack of personnel, operation mode, such as integrated requirements, despite Quyu sales company people everywhere to develop, over time, Five Star's business staff Solar blossom everywhere, and even some marketing companies who do not get orders to the headquarters, but outside the procurement of flat sales of installed solar energy, which not only caused the stagnation of the five-star sales not before, also damaged the five-star brand. Ultimately, these regional sales head of resources accumulated to a certain degree, with staff on the team, network, contacts and other resources from the star.
On the above, the press has linked five-star solar Chairman Hu Guangliang SMS interview requests made, and restore the contents, but before the filing deadline, Hu Guangliang not make any response.
From the current perspective, in terms of solar energy for the five-star, faces enormous challenges. On the one hand is the single-legged walk, only concerned with flat solar energy products, makes flat-panel solar energy company caught in the minority of the development cycle, the company gradually reduce the size and strength; on the other hand is one of many giant flat products from glass products to expand use of their own size and strength overall retention, solar energy will be squeezed five-star living space. In addition, more importantly, the flat solar light and heat and building products are the best combination of carriers, but the market is still in training stage, still can not get greater support for the five-star solar power.
by: heiyou
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