Frbiz Reports Super 60 Cities This Year Launched Digital Tv Integrated Machine
Figures in the development of the 65 million users
, the domestic conditions of the local radio and television departments have begun the development of digital TV integrated machine users and high-definition digital TV users.
Recently, Skyworth Digital (00751.HK) TV Business Division President Yang Dongwen on the "First Financial Daily" said, Skyworth has just introduced a national first single-chip solution based on one high-definition machines, has received more than 30 regions of the country more than 70 cities broadcasting system certification and licensing, and signed a joint marketing agreement.
"This year there will be 60 to 70 domestic cities launched digital TV one machine." Shenzhen State Micro Flora Ho, vice president of the company yesterday told this newspaper revealed that, although the various parts of the digital TV signal using a different standard, encrypted channels are not uniform, but The technical problem is now resolved. As long as TV manufacturers and operators to coordinate the local radio and television, landing a basic you can.
This also means that digital TV has been one in name only machine in the domestic market this year will be started. Before this, only Guangzhou, Beijing and Chengdu, open digital television broadcasting operators one machine market, the number of users is only 30 million to between 500 000.
Although Yang Dongwen and Flora Ho on the digital TV market, one machine showed an extreme optimism, but the actual implementation in various places on the details of the problem may also exist.
Domestic radio and television operators generally use the "TV + set-top box" model to promote digital TV, but between the radio and television set-top box operators can not GM, mainly because radio and television around the use of different criteria, signal encryption means are not uniform. Therefore need to use different set-top box, to match the different digital TV signals.
In addition, some local TV operators have also introduced digital TV set-top box manufacturers to participate in the overall conversion project, initial investment has not fully recovered, and this is one machine digital television market has yet to start one of the reasons.
Flora Ho pointed out that there are two kinds of digital TV solution for one machine, one TV preloaded with CAM card slot, as the secret "one plane + size card" program, and second, TV decryption chips built-CAM program example, one machine Skyworth HD.
"90% of the region in the country, 'one machine + size card' program has no technical problems." Flora Ho said, but this does not mean that the number one machine can be floor, also need to obtain permission from the local broadcasting operators.
"We must take into account the interests of local radio and television departments, mutual understanding, and gradually promote the HD one machine." Skyworth Digital China, Liu Tong, general manager of the regional marketing headquarters branch, said.
As the CAM card as close together usually with the TV sales to consumers, operators and local radio and television fell on the negotiation task is body color TV manufacturers. As the competition between TV manufacturers, and some TV manufacturers and the local operators to provide short-exclusive agreement, leading to other brands of digital TV integrated machine hard landing. "In comparison, LG's technology is more comprehensive and faster progress." Flora Ho said.
"Skyworth set-top domestic market share of over 40%, and over the relationship between radio and television systems are better." Skyworth HD Yang Dongwen gave away the reason for the rapid integration of aircraft landing in the 70 cities the real reason.
"Short for radio and television operators, and then giving 1,500 yuan HD set-top boxes, not possible." Yang Dongwen that high-definition digital TV broadcasting is also the root causes of difficulty. One machine sold by definition, you can quickly solve this problem.
Although Skyworth solve the problems around the radio and television system, but actually opens up to their monopoly of a relatively closed market.
"One machine than the high-definition flat-panel TVs with sizes about 30% of your gross margin would be higher than Internet TV." Yang Dongwen said that as much R & D investment, if the HD one machine failed to reach 100 million units sales scale of the whole products or lose money. However, Yang Dongwen not disclose Skyworth broadcasting system's agreements with various specific contents, of which the question whether there is benefit sharing, but also noncommittal.
by: heiyou
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Frbiz Reports Super 60 Cities This Year Launched Digital Tv Integrated Machine