Free Radio Advertising - How To Get Free Radio Advertising
In this issue of Radio Publicity News, we're going to start going over some strategies for getting free radio publicity and/or advertising.
One really great method that people don't think about is this.
Many radio stations run contests. The reason for this is simple. Listeners love to win things. The more prizes a radio station gives away, the more people usually listen.
Pick your favorite radio station, one that you think would be responsive to your product or service. Call them up and offer something that you have as a prize for one of their contests. It doesn't have to be anything incredibly expensive. Even a T-Shirt will do.
In addition to T-Shirts, you could donate:
Books
Art Work
Coupons
Passes
Etc.
This is a great way to get a free plug as the radio station will usually make some comments about the company donating the prize.
Without a doubt, this is one of the easiest and best ways to get free publicity for your product or service.
Now let's talk about PI advertising. This is something very few people know about.
PI stands for Per Inquiry. Many radio stations will offer this to a first time advertiser to see how their advertising dollars will work. What you will need to do is send out a letter to the radio station you're interested in advertising with and give them some good reasons why they might want to consider doing PI with you.
You need to make it clear to the radio station that you truly believe that it will be to their benefit to do this because you feel you will get enough inquiries to make it worth their while. See, the way this works is simple. You only pay them IF you get an inquiry about your product or service. No inquiries means no payment.
This is an almost risk free way of getting free radio advertising.