Free newspaper printing press can become a new growth point - free press, newspaper printing - Printing Industry

Free newspaper printing press can become a new growth point - free press

, newspaper printing - Printing Industry

In the global economy still has far-reaching economic winter, groups of the traditional media finally could not escape to close down. The report said, 2009 years ago, 7 months, the United States 105 newspapers closed down, leading to a million people unemployed in the 25 largest newspapers in circulation decline of 23, down from 7% -20% range.

USA: 105 newspapers announced the closure of nearly ten thousand people laid off

At the same time, free press is alive, even said, Financial The context of the crisis, they have accepted a wider audience. Free access to many publications who was to save money to buy newspapers, free newspapers and also to meet their reading needs. Some readers have long been a free press as the impact will grow to like on this "free breakfast", or even have a strong loyalty. Therefore, the cause of such a phenomenon: Subscribe to the newspaper went out of business, a growing number of free newspapers by readers of all ages. So I can not help but speculate the possibility of a free press Newspaper Printing New growth?

Free Press in

Early as 1995, the Swedish capital of Stockholm, the mass emergence of relying on the free newspaper Metro, "Metro." Since then, the "Metro" has become the world's largest, most rapid expansion of the free newspaper group. This approach relies on the MTR brings successful delivery of release, causing the world's major media followed suit, free newspapers, has gradually swept the globe.

At home, free press is a kind of first publication in the form of DM to issue precise, targeted delivery of way behind in the traditional newspaper to find profits. In recent years, DM Publications, has begun to expand in a big way, and traditional newspaper media to snatch Advertisement Market.

2004, Shanghai's Jiefang Daily Group launched "I Age", is China's first mass public offering of a formal Issues of free newspapers. The main newspaper of news and information, using the subway stations, bus stations and seeking ways issuance; Zhejiang Daily Group in September 2005 the country launched the first free community weekly "Urban holiday", delivered directly to households; " Guangzhou Daily "also in November 2005 and the successful marriage of the Guangzhou Metro, Guangzhou launched the first free newspaper" Metro. "

National newspapers trying to be free from the traditional newspaper's devaluation, "the Beijing Broadcasting TV Newspaper. " In 2002, the "Beijing Youth Daily," in Sell , It can get a free ride, "Beijing Radio and Television." That was the "Beijing Youth Daily," retail sales growth. There figures show that during this time, "the Beijing Youth Daily," Retail is about triple the normal amount.

Features free press

1. For fast reading

Present, domestic and international free press are all quick to read the basic area that is occupied by the readers to watch the time they decide, usually those readers willing to spend only about 20 minutes time to read. Therefore, a free press is usually not too deep level of comments and ideas to convey information based.

2. Advertising is a "lifeline"

Compared with the traditional newspaper media, free press on the issue of demand is relatively high, is not only easy on the reader get a place, and to deliver ads to those who can bring return on the hands of readers. Meanwhile, the loss of free newspapers to pick the reader using the price advantage, and no newspaper shall pay the issuance cost recovery, operating cost is much greater than the traditional newspaper media, the advertising effect is even more stringent requirements. Also see the loss of traditional newspaper media because of its content on the edge, under the same conditions, circulation rate will inevitably lower than the traditional urban class newspaper. Therefore, it selected target audiences, promote the effective issue becomes critical. Therefore, the quality of its issuance, distribution and human resources requirements, the report is more than traditional media.

Free press example

In Beijing where the author, at least two free publications available to readers access to subway, first by the International Investment Group to build the company's every Wednesday morning, the five issue "new take", there are subway, light rail urban expansion. Second, every Monday to Friday publication of the "Beijing Daily Messenger."

1. "Beijing Daily Messenger"?? Capital of the only metro report

2007 11 27, Founded seven years, "Beijing Daily Messenger" successful transformation into the exclusive capital of Metro. Holidays Jiushiniandai daily from 16 to 32 version. At present in Beijing subway stations in more than 70 arrangements for more than 120 delivery points, covering Beijing Subway 1, 2, 5, 13, line Batong and other subway lines, a professional member of the press release delivered to the Readers. In the morning peak of subway cars, the staff of a "letter report" focused on the scene of almost daily, reading.

"Beijing Daily Messenger"

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Letter report is divided into speed-reading world, daily entertainment, subway tribe, living four special issue of Forum, I believe that the MTR passengers can meet these basic needs key news information, content, short and pithy, information classification clear. According to subway commuters mainly young mainly this feature into a number of letters reported the forefront of popular, dynamic elements such as fashion, and fully display the letter is the entertainment newspaper reported on the fundamental characteristics of entertainment and information to control a very place. However, the letter also reported that "fast food culture" a performance that, after arriving subway, maybe they were forgotten in the desk, or elsewhere, unless access to, or basically do not have to read value.

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