Fremont Honda dealers appeal to Generation Y

Fremont Honda dealers appeal to Generation Y

The speed at which technology is evolving is creating a huge generational gap between the Generation X-ers of yesteryear and Generation Y, today's tuned-in, connected youth. That means companies across all aspects of industry have to change the way they create and the way that they market. Fremont Honda drivers have already noticed intriguing trends that began as a result of the technology explosion, including the emergence of sustainable engine technologies that are better for the environment and easier on consumer pocketbooks. The technology integrated into many of the vehicles of today has also helped offer a more connected experience that appeals to younger drivers. The Honda Civic is among many of the cars that will appeal to this next generation one that has already entered the market and will follow with a lot more members in the next few years. First, it represents the small car aesthetic that has taken ahold of the industry in general. Milpitas Honda Accord dealers have noticed rising interest in the Civic, which has been a staple of the Honda lineup for many years. The Civic is great, but the Accord continues to reign as one of the car brand's bestsellers.

As mentioned before, Generation Y is also looking for a fuel efficient car that takes into account the latest technology. The Civic, available in both natural gas and hybrid models, covers all of its bases in prime fashion, much to the happiness of Fremont Honda drivers everywhere. According to a recent article in Yahoo! Autos that talks about the generational gap, "Whether engrossed in Facebook updates or just texting their current location, today's youth expect communication and connection to be as much as part of the driving experience as tuning a radio station or filling up the tank," says Karl Brauer, Senior Analyst and editor at large at Edmunds.com, "they may not plan to fill a tank at all but instead simply plug in a power cord, using their car as simply another (larger) electronic device." While the Civic is a great car that falls into the Generation Y category, Milpitas Honda Accord dealers still see a lot of interest in the Accord, which is one of the most dependable cars on the market. All in all, Honda has been having a fantastic year thus far, gaining unprecedented accolades for brand loyalty and specific models. Is the industry moving towards dependability as a general selling point? I hope so. The flashy cars we see on the road are great, but what I need is a car that will get me places.

Fremont Honda drivers understand that a big factor in their purchase choice was dependability. Cars like the Civic that don't have all the bells and whistles of similar cars in the luxury market are usually at a much lower price point and therefore appeal to a generation entering the job market at such a horrible time. Milpitas Honda Accord dealers would also like to point out that they are among the cost leaders in a market obsessed with fashion.

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