Galanz For The Industry "gilded" Microwave Oven Into Domestic Products Business Cards -

National Day Golden Week

National Day Golden Week

off the appliance consumption boom is changing the lives of the public. The face of new consumer market, many popular consumer favorite appliance brands, including such as Galanz, Haier and other excellent local brands, and Samsung, Siemens and other foreign brands are growing into the "Chinese element", the global appliance industry has come a "Chinese century" feast, and to Galanz microwave oven industry is led by the home appliance industry, "China Century" show thoroughly.

The choice of a transnational family

An appliance store where there was a pair of interesting "cross-couples": My husband Muller of Germany and the United States his wife Denise. They have just come to work in China, intends to purchase appliances.

In the discussion long after setting the refrigerator and television, the couple went straight to the time in the selection of microwave ovens Galanz region, did not hesitate to choose the one with a strong Chinese color of light microwave steam. Denise introduced Road, although the first microwave oven was produced in her country, but in the U.S., the her of the good impression Galanz and other Chinese brands; Muller from Germany to the traditional strict and professional, technical origin Mueller concedes, German cars and beer stand out, China's microwave oven in the world equally remarkable.

This situation is not the only. According to the sale of electrical kitchen appliances store the person in charge, many foreign customers to buy large household appliances often will consult for a long time, have tended to brand the phenomenon of European and American brands, but choose microwave ovens and other kitchen appliances Shique popular local brands in China, they BBQ and steaming stew with a strong high-end features more like microwave ovens, and steam Galanz light series are consistent with a number of foreign customers.

Suning Appliance

small appliances, according to head of said microwave oven Golden Week sales accounted for the overall local share of 95% and, as the overlord of the traditional industries, sales of microwave ovens Galanz is the distant second to left behind. In a powerful high-end models, the Galanz more obvious advantages.

"Excel the predecessors"

"Microwave oven with range hood, air conditioner, like many of the traditional home appliances are 'exotic'," Chen Gang, a senior expert on household appliances industry introduced "innovation through our local enterprises to build, our country's air-conditioning, washing machine and many other categories to go in the forefront of the world, microwave oven industry is the most outstanding representatives come from behind. Back in 1998, Galanz to exceed Toshiba, Panasonic, LG, Samsung and many other multinational brands, the world's microwave oven market leader since then, the Grand Shi worldwide as 'microwave' synonymous. "

It is understood that Galanz 1 to 8 per month this year, has sold 16 million units, exceeding the target by 13.6%, annual sales expected to exceed 25 million units. This is the second in 2006 for half of global market share Galanz microwave oven and again to consolidate their hegemony.

Galanz popularity is also reflected in the United Nations Association of the world famous "issued by microwave survey," above, the report showed: 77% of consumers will buy microwave oven Galanz brand as the first choice in the future. Annual exhibition in Cologne, Germany, Las Vegas Show, China Canton Fair and other authoritative international exhibition, Galanz is the most sought after one of the Chinese exhibitors.

Industry also pointed out that consumers are not familiar with our global market, Whirlpool, LG, Matsushita such transnational giants have to take a "follower" of the column, and some have even quit.

"Chinese Century" is not a smooth road

However, the "Chinese Century" is a road is not smooth, Galanz microwave oven in the first international market share in long-term hold, while many other home appliances brand in China is not a lot of market resistance when encountered.

"Manufacturing industry faces a number of risks, a joint venture in the process of integration into the Chinese market and had planted a lot of somersault, Siemens began to profit until 2005; Similarly, the Chinese enterprises in international markets also experience ups and downs.

by: gaga

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