Galanz Live Electrical Upgrade To Seize The Market Three
Glanz 2009, continued last year of life electrical momentum of rapid growth
, toaster, rice cooker, induction cooker and many other items leading, global sales 10 million units. It is particularly worth mentioning is that exports rose Galanz oven more than 80%, sales size to the world.
Galanz live electrical sales company in China, said Lu Haihua, general manager in 2010 will start with technology upgrades, energy efficiency upgrades, capacity upgrade to upgrade the core of three Raiders to get a bigger market, increase product added value of independent innovation, improve brand competitiveness .
According to reports, the Chinese appliance market Galanz life goal is to sprint the industry leading brands, continue to consolidate the status of the world electric oven and a 2-3 scale new world champion, urged Galanz Group, the world's leading integrated white goods brand.
Technology upgrades to lead the industry trend
Innovation has been promoting the technology upgrade is insisted Galanz development model, year, after technology upgrade to bring high-value, high-enjoyment would be reflected in a series of new products more clearly.
It is understood that electrical Galanz life has developed dozens of independent innovation and product differentiation, which, to touch fire and transparent color crystal panel is characterized by color plate induction cooker, induction cooker is Galanz to lead the market trend of the 2010 masterpiece. Cooker panel known as the third generation of this transparent plate is aerospace technology products in the appliance industry's breakthrough use of induction cooker, high conductivity, high temperature, low thermal expansion, and long service life, overall performance has fully overcome the current market The black crystal panels, a cooker on the market this year, a big bright spot.
Another highlight of technological upgrading is to be a lot of domestic and foreign consumers and the industry relish pot bud king, king of burning high-pressure steam through the shoot out has amino acids, protein, vitamins, minerals, -aminobutyric acid (GABA) and other nutrient content is much higher than the traditional way to cook rice. Which germinated brown rice contains the -aminobutyric acid (GABA) is 10 times the normal rice. Wang pot bud unique high-tech and health core functions, subject to the concerns of consumers in major cities.
Galanz thus to adhere to the technical end of innovation, stress and master the core technology, supporting world-class R & D and production capacity of the core. The core technology and independent innovation of precipitation, the electrical life of achievement Galanz brand competitiveness.
Energy efficiency upgrades to seize market opportunities
In the technology upgrade, while low-carbon direction Galanz insisted, achieving energy efficiency in the new comprehensive upgrade. It is understood that the national symbol of energy efficiency-related home appliances before the promulgation of regulations, Galanz all induction cooker, rice cookers and other products to improve energy efficiency rating above the third grade, and give rice cookers, electric pressure cooker appliances to the countryside provided the setting of standards reference.
Electrical life of the "big power" induction cooker products, Galanz is a low-carbon technologies to increase the use of a hotplate in 2010 Galanz to full climax Caijing panel transparent ceramic materials, the thermal wear permeability of far more than the traditional white panels and black crystal panel, so the efficiency of the appliance panel up to 95% penetration, so that the previous energy-intensive products into energy-efficient products, has significantly increased service life, low-carbon technologies in the appliance industry the use and promotion of low-carbon products, Galanz leader.
It is understood that the national home appliances to the countryside in 2010, the fourth tender, new tenders Galanz live electrical appliance products in 12 models of all the winning. With the advantages of energy efficiency and technology, home appliances to the countryside in this tender, Galanz won 14% of the share of the appliance, and the only color plate electric stove, a successful enterprise.
Lu Haihua that as the country gradually for small household electrical appliances to mandatory implementation of energy efficiency labeling, and national policy on the further regulation and supervision, in 2010 the threshold will increase small appliances, brand concentration will be the trend.
Capacity to ensure that the overall speed upgrade
The reporters also learned that, due to technical innovation and leading the use of low-carbon technologies, a number of Galanz life electrical products in the domestic market, showed Xianchu short supply situation. To this end, Galanz life will greatly expand electrical production line this year, expanded from the original 11 over 50, to achieve full capacity upgrade.
According to Lu Haihua said the expansion in production capacity based on a comprehensive, Galanz life go hand in hand electrical appliances will present the situation more categories this year, will provide consumers with Galanz 6 bud king pot, nearly 30 models of cooker and electric pressure cooker, 50 balance and nearly 20 models of electric oven cooker, soybean milk and other products to meet domestic consumer demand to upgrade the quality of life.
According to authoritative statistics, live electronics market in China has reached a total capacity amounting to approximately 50 billion yuan of output value (amounting to approximately 2.3 million units), with the advancement of rural urbanization in 2009 is still 6.6% increase in the proportion of rapidly. Industry insiders, the coming years remains the golden period of development of small household appliances.
The industry believes that Galanz electrical life "three-upgrade" Raiders of the launch marked the life of electrical Galanz runway at this year's overall speed. "Three upgrade" will strengthen the Galanz start living electrical products, technology, production scale and cost advantages, help enhance brand competitiveness and help small home appliances brand Galanz in the process of concentration and shuffle set industry benchmarking, help to achieve electrical Galanz life from "individual champion" to "a number of champions," the leap.
Galanz Live Electrical Upgrade To Seize The Market Three
By: mumu
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