Generating A Sparkling Leadership Culture Using Ideas Present In Leadership Books

To build lasting customer relationships, employee relationships and brand identity

, CEO's and other business managers should read leadership books. Creating a strong brand identity, improving customer relationships and managing and improving employee relationships are the secrets to having a vibrant leadership culture. Through these books, business leaders get great ideas from leading minds like Peter Drucker, Warren Buffet, Colin Powell and Lao Tzu among others. These books are normally written by people who have achieved vast experience and competency in fields like business management, military and political leadership among other fields.

The Management and improvement of employee relationships is one of the core competencies in any business. Books on leadership provides a business leader with ideas on improving communication with employees, boasting employee morale and retaining employees in the organization in the long run. Proper communication with employees is vital for business success. Business leaders should be approachable so that it will be easy for employees to communicate with them.

Some books addressing core issues in leadership will address appropriately the topic of communication pillars. There is need for the business leader to understand what a communication pillar is and how relevant the communication pillar is to business success. Also as appertains over communication, the business leader should be acquainted with the topic of over communication lucidly enumerated in various books. Over communication is necessary in an organization confronted with a crisis. The purpose of over communication is to prevent rumors and lies from cropping up in the organization concerning the crisis at hand. In over communication, messages are relayed to employees within short intervals.

The leadership style of a business leader also dictates the level of employee- management relationships. A dictatorial style of leadership or a leadership style where the employee has little say will result in poor relationships. For a lasting relationship with employees, the Charisma style of leadership or the participative style of leadership should be adopted. Various books on the niche of leadership address the topic of leadership styles properly.

Participative leadership will make employees to be more innovative and creative. Employee's creativity is improved by participative leadership as it encourages employees to work as a team. Charisma style of leadership and strategic leadership style will also improve employee relationships.

The brand of the business is a major asset to the business. In most cases, the leader carries a huge chunk of responsibilities when it comes to developing a reputable business brand. This is because a leader is the ambassador of the business. As a good ambassador, the leader should talk and act in a manner promoting the core interests of the business.

The issue of customer relationships has been comprehensively addressed in most books. A customer is defined in leadership websites and books as a person who buys the services or products of a business. The customer is actually the most valuable treasure in the business. It therefore follows that a customer should be treated with utter respect and honesty.

With the advice and tips obtained from leadership books, a business leader will be able to create a vibrant leadership culture. Advice from leadership websites and books centers on improving customer relationships, improving employee relationships and building a strong brand identity. With a strong brand and improved relationships in the organization, the organization will achieve much.

by: Lee Gilbert

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