Get More Clients Fast: Use Email Marketing To Increase Revenue
Email is an excellent way to generate extra revenue for your business
. It is the lowest-cost direct marketing option when compared to posted mail-shots or other traditional print and telephone-based direct-marketing methods.
You should expect to make a minimum of $1 for every email subscriber you have. All you need to do is spend an hour each fortnight crafting an inspiring offer or message with a strong Call-to-Action that encourages your already warm list to buy from you. Seriously, these could be the best and most satisfying emails you ever write each week or fortnight!
You can also generate additional subscribers and revenue by emailing a cold list of predefined prospects. A cold list means people who have not yet heard of your business or who are not yet on your email list. You can source new leads by purchasing or renting a marketing list or cheaper still, by finding a joint-venture partner who will email their list on your behalf.
For example, a hairdresser might do a joint-venture email with a style consultant, where they each send a promotional email to their own list, endorsing and encouraging purchase of the others products or services. A dentist might agree a joint venture email campaign with a cosmetic surgery clinic, sharing case studies or testimonials of each others services with the objective of cross-pollinating each others subscribers and increasing revenue for both businesses.
Email is by far the cheapest and most effective marketing medium for small businesses when done consistently and professionally.
Frequency of emails is important send weekly or fortnightly monthly is not enough! Use emails to build rapport and relationship with your customers and prospects. When they see your interesting and engaging emails regularly, you build your unconscious credibility and this increase likelihood of referral and purchase.
Use email marketing to turn strangers into friends, and friends into customers. Share useful case studies, tips and client testimonials so your subscribers build a growing understanding of who you are, what you do, how you do it and who you help. Email is a cheap way of demonstrating your expertise and educating your subscribers about your particular niche, problems and solutions.
Email marketing works for every kind of business to inform, inspire and engage new orders, repeat orders and referrals. A key to successful email campaigns is tell then sell. Share useful information then sell to your list after youre build rapport with them.
Essentially, email is your cheapest and most effective direct marketing medium when youre starting out in business. Youll come to love the power of Email as a Marketing Tool because it is:
Quick to create an email to send out
Immediate response (a well-written email can get you orders within MINUTES of being sent)
Easy to measure click-throughs and response rates (e.g. which offer, article, links got best clicks?) using software (see recommendations below)
Cheap to send (unlike postage stamps, phone calls or other hard-copy marketing materials)
High ROI (return on investment for your marketing spend. After all, how much does it cost to write an email ...?!. Considering how many email you probably send each day and week, these could be the most satisfying emails you ever send! We call them the money emails !
Email is a powerful, cost-effective marketing tool that any small businesses can use immediately, to increase revenue. Take the time to learn how to do email marketing campaigns well and your emails will bring every-improving returns.
For a free digital copy of Email Marketing Best-Practice email a request to info [at] thepracticebuildingexperts.com
by: Alexis Garnaut-Miller
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