Get More Sales Leads at Tradeshows, Demos & Speeches for Your Business
Get More Sales Leads at Tradeshows, Demos & Speeches for Your Business
In the past, traditional marketing for many companies at trade shows, demonstrations, speeches and public events involved getting prospects to fill out a lead form to get a special gift or more information on a product or service.
This method works pretty well during slow times at your event booth, or while you're still speaking to your audience during your demo or presentation.
However, at the end of your presentation, what typically happens is that the people who are interested all come-up to fill out the form at the same time.
Some of them do complete the form, others walk away frustrated because they didn't have time to wait in line and others may be turned off by the length of the form and decide that the offer probably isn't worth it.
In addition, you have to sift through the forms and try to read their handwriting, hoping you have accurate information.
A newer, accurate and affordable way to get more leads during your events is to use a text marketing system. This is very simply to get and set up.
For about 15.00 a month or 180.00 a year, you can have your own text marketing auto-responder that captures phone numbers of people interested in your product.
Here's how it works:
First, just like you see on shows like American Idol, you get a short code for your prospects to send a text to. A short code is basically like a phone number that people text to that contains less digits (Usually 5 or 6) than a regular phone number.
You get your short code when you sign-up for text marketing service. Let's say you have a short code of 90210.
Next, you create a keyword that you want everyone to text to your short code.
If you're running a martial arts business, imagine you have set up the keyword: freeselfdefense. As you're speaking to your group, you're going to ask them to text freeselfdefense to 90210 to get your special offer which could be free self defense tips, free lessons, etc.
Last, you create a short message that each person will get sent to them via text message (automatically) that gives them information on how to get their gift, or when you'll be in touch, etc;.
To see an example of a text message auto responder in action, you can text: kathym to 90210 and see what text message you get back to your cell phone.
You can provide your prospects with a web site to go to claim their gift, instructions, and more that tells them how to get your special offer.
Your prospect gets immediate gratification by getting their gift or information, you have an accurate phone number for the prospect and they can text to get your offer anytime as you're speaking.
In the text management system you'll have access to that goes with your text messaging service, you'll be able to access everyone's phone numbers that opted in to get your offer.
You can call them and follow up, or if you like, you can add text marketing services to you text auto responder for about 99.00 a month and send out all your coupons, updates, event announcements and more.
This is a great way to get more leads, have them on auto pilot and get accurate information while you're at tradeshows, demonstrations and out public speaking.
If you'd like to get text marketing service like the one described in this article, visit: http://www.izigg.com/futuremobilemedia.
If you'd like a bit of help or have questions about using text marketing for your business, please visit: http://www.kathymarlor.com and request a free consultation.
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