Get Trademark Registration To Safeguard Your Brand
Trade Mark, Trade Name or Trademark is a sign or distinctive character used by a
commercial organization, or other entity to determine consumers products or services. It is also a mark that represents the products and services that are originated under one roof for a specific market, along with it also differentiates the products and services from the competitor firm.
While the entire procedure of the Trade Mark / Service Mark Registration, is performed by the Trademark Law Firms, the following symbols are designated:
TM this mark is used for an Unregistered Trade Mark for the promotion of products.
SM this mark is used for an Unregistered Service Mark for the promotion of services.
Registered Trademark Symbol is for a Registered Trademark.
In other words, a Trademark is an ideal or combination of elements like name, word or words, phrase or phrases, logo, symbol or symbols, design, image, etc. You can also find huge varieties of non-conventional trademarks/service marks that are based on elements like colour, smell, or sound. To provide consultancy for the same, the well-experienced Trademark Attorney is appointed.
The trademark owner can take action to prevent unauthorized use of the brand taking the help of trademark infringement procedures. There are various countries like the United States and Canada that recognize common law trademark rights. This means they can take actions to protect the trade mark that is in use but not registered. But, in general, the common law trademarks do not allow the holder to take benefits of the legal protection, compared to the registered trademarks.
Now the question arises, about the trademark selection and functions. For the trademark registration, selection of a trademark should be made by analysing various parameters. Some of the points, given below, should be considered while initiating the process of Trade Mark Registration:
The Word should be easy to spell, remember and speak.
The invented words or coined words make the best and unique Trademark.
As no one can have the monopoly right, better avoid geographical name.
Words like best, perfect, super, and other laudatory word or words should be avoided.
Conduction of market survey is very important in order to ensure there is no similar trademark/service mark used.
If the above mentioned points are considered on a serious note, there will be no hindrance in the process of Trademark/Service Mark Registration. Thus, a best as well as unique trademark will be available to safeguard your brand from adverse aspects of market competition.
A trademark or a service mark is of a great help in brand building in the market at a global level. A trademark performs following functions, apart from safeguarding your brand from infringement.
Identification of goods / or services, along with its origin.
Guarantee of quality
Advertises for the respective products and services.
Creates an image for products and services in the market.
For more information about Trade Mark, Trade-Mark Registration, Trademark Attorney, Trademark Law Firms visit our website at: http://www.trademark-ilc.com/
by: Trademark
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