Get an Edge on the Competition With a Colored Business Card

Get an Edge on the Competition With a Colored Business Card

If you just started a business and is wondering about what business card to get printed, here's a tip: Go for colored business cards instead of standard black and white ones. When most of us think of business colors, we think about shades of black and blue with white. There's a good reason for this. Those colors look serious and neutral and the conventional wisdom is that serious and neutral is what you should be aiming for. Sure, there are some businesses where that is the case, like say in the undertaker business, but most business people could really use an individual colored business card.

The thing about business cards is that everyone has one. Think about it: If you have ever been to a convention or sales meet, how many business cards did you receive that looked exactly alike? When someone opens their wallet stacked full of cards, the colored one will stand out. Think back, which one did you keep hold on and which cards idle away in a drawer. If you have a new business and you want to make a splash in your field, then you need every little advantage you can get. Having a colored and individual card is an easy way to gain an edge on your competitor's standard black and white card.

It also shows that you are a person who is dedicated and creative. Substance, your product, is of course most important, but many people assume that if you show effort in a small thing like this, then you are going to put that to work in your business. That's a good thing. It can also be bad. If you have a sloppy business card, then the symbolic value is similar to wearing a un-ironed or dirty shirt. If you can't even handle such a small decision, can you be trusted with a big decision?

Lastly, there's the real issue of brand identity. If you have a color company logo, then it makes sense to keep it in color on your card. That's branding 101 for you. If you stretch, discolor or otherwise manipulate your logo, then customers will feel uneasy about it. The biggest brands in the world never do that and you shouldn't either.

These are but some of the benefits of colored business cards, try it out for yourself and see what response you get!

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