Getting Familiar With What Trademark Registration Is About
A trademark is your identity; its a mark that helps in distinguishing your goods and services from those of the competitors
. Trademark can also be referred to as a brand. The trademark can be anything from a word, symbol, logo, or a combination of both word and logos. Registration of the trademark is important and can only be done through the Intellectual property office.
Trademark is a best marketing tool as it helps the customers to recognize your products and services. Therefore, you should think seriously of getting it registered. However, before you proceed with it, you need to ensure that you have some information about the whole process.
First of all, you need to understand that there are certain situations when you can get your trademark registered in the UK. For instance, trademark registration is possible if:
- They are unique and distinctive representing the types of goods and services that you provide. It is these trademarks that are used as signs that help the customers to differentiate your goods and services from those of the competitors or others.
You might recognize some trademarks that use symbols or logo. At times, the trademarks are not descriptive about the good or services being provided, which makes them a good example of register-able trademarks.
Along with getting some information about when you can register a trademark, you also need to know about the situations when you cannot go for the registration. For instance:
- Describe the goods or services provided, or represents any type of characteristics of goods or the service. For instance the symbols or marks that represent any of the following: quality, purpose, value, quantity or geographical origin of the goods or services,
- Are the norm and customary in the line of trade
- Are not unique or distinctive
- Are in the form of three dimensional shapes, or represents a shape that represents your goods or services in any way, or in any way adds value to the goods or has some function
- Are any protected emblems
- Are in any way unpleasant or offensive
- Are contrary to the law, for instance promoting illegal drugs or,
- Are misleading. In the mark, there should be no such thing that could mislead the customers on the quality of the products and services you offer.
The crux of the matter is that you need to pay attention to a number of important requirements when you choose to have your trademark registered in the UK. The good thing is that you can always find enough informative resources online to learn a lot about the right way of filing your application. Of course, it takes some time to get to know more about what you need to do and what you cannot do when trying to register, but you can save yourself from running into trouble by educating yourself in advance. So, keep these points in mind, go online, and learn how to complete the
Trademark Registration process.
by: James Watt
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