Getting People to Like Your Business on Facebook

Getting People to Like Your Business on Facebook

First off, before actually finding ways on getting more Like clicks, one must tackle the primary problem of making your Facebook account visible and familiar to the public eye. Awareness is and should be the primary problem with any Facebook account. In order to do this, the company must find other vehicles by which the URL address can be seen. As its core group, the company should tap their employees and close contacts. Send a company newsletter announcing the launching of the page. If you're a big company, then you can easily get a few hundred Likes within the company right away.

Some companies even make it mandatory for their employees to include the Facebook account in their e-mail signature. This way, personal and professional contacts will be just a click away from the account. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases. Overall, the impact is tremendous when played right. One should never stop trying to build awareness for their account. Simply put, Facebook needs unique visitors for your website to flourish.

Now, on to the difficult task of getting as much Likes as possible. Getting Likes on Facebook is a confirmation of a company's popularity. But more than this, Likes are an effective gauge of your online presence. The more Likes a Fanpage has, the more it can disseminate its updates and affairs to present and potential customers. In order to get more Likes, the company must be like a well-oiled machine. It should give out constant updates, upload photos that will entice potential customers and use applications that help share its promos and sales. If you need help in doing this, then tap a group in your company to serve as moderators. Make HR or Marketing the primary group in charge. Or if you don't have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.

This may sound like a huge task but it can actually be done easily as long as the company is properly organized. Each company will have different standards as to how active they want their account to be but always remember that all updates, posts and activities should be done with a degree of professionalism in mind. Treat the Facebook account like you would a newsletter and your clients the primary audience. Give out updates that are always positive but not too full of hype. A lot of fluff will discount your credibility online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc. are more ideal.

Furthermore, one should make use of incentives, promos and other activities and promote it exclusively on the site. This way, customers are easily led to the account and will garner positive associations from it. Word of mouth is still an important source of prospects despite the technological age, so present customers should as much as possible be satisfied with the site so they can share it with others as well.

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