Getting The Most Out Of A Trade Show Booth When You Don't Have A New Product

There are many reasons why you might need to attend an exhibition without having a new product to premiere

. Whether you are trying to maintain buzz for your company while an item is in development, you want to attract more customers, or anything in between, there are some easy solutions you can use to present old merchandise in a new light. These tips will help you maintain as much buzz as possible and make the exhibition a success.

A New Trade Show Booth Revitalizes An Old Product

If you showed the same article last year, changing the trade show displays that surround it will change how it is perceived this year. Even a simple shift in the color scheme will create a very different feeling. In this case, the fact that few attendees are able to remember an exhibit year to year works in your favor. They may remember what your company provides, but they are not likely to remember the fine details. Therefore, they will be drawn in by trade show displays in the same way they would have been last year.

Reorganize Your Exhibit For Great Effect

One key to making old merchandise fresh is to rearrange the actual physical layout of the space. If you reuse the same layout as last year's booth, but change the colors, visitors will still feel like they're touring the same exhibit as last year. A different layout adds a fresh feel and will energize both your staff and the visitors. In addition, it allows you to showcase the item in ways they haven't seen before. They won't be retracing their steps, and they may even see your product differently because it is presented to them at a new angle.

Consider Adding A New Element To Your Trade Show Displays

If you don't have new products to add, the best option is to add a new feature for displaying your current product. One excellent choice is to utilize technology. A large television featuring your product in use or motion can be placed high above the heads of the crowd, catching their attention at a distance. Alternatively (or additionally), you can place social networking terminals around your trade show booth, encouraging visitors to sign up for your mailing list or connect via Facebook and Twitter.

Alert Visitors To Upcoming Products

You don't need a completed product - or even a prototype - in the trade show booth to start generating hype for its release. Remember that you can talk up a product at your trade show booth this year, and release it later with no repercussions. If anything, your visitors will be more likely to anticipate your new product and purchase it when released. If possible, bring a prototype or a program that simulates features to generate even more interest.

by: Chris Harmen

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