Getting The Word Out Better: New Article Marketing Tips You Can Use
The World Wide Web is fast becoming the biggest paradise for article writers
. The Internet may have evolved from a static, to a gloriously interactive environment, but one of the principal aims of any website is the same: inform and educate anyone who comes to the site, and thus be an authority that is trusted and returned to frequently. With more visitors, a site increases in popularity; with greater popularity, a websites owner, developer, and designer can attract sponsors and therefore earn more money.
There are three main challenges in Internet marketing today, as it pertains to articles: writing the article, submitting it, and presenting it so that it is widely read. Each aspect must also treat Internet readers as a viable market, and each website visitor as a person who has little or no attention span, and must thus be caught by the throat each time by article that blows all competition out of the water.
This requirement to make articles and websites attractive and informative can be tackled by new methods in Internet article marketing. First, an article has to be well-written: each paragraph must contain no more than three to five sentences; and each sentence must contain about twenty to thirty words. Beyond this, articles tend to be boring, owing to the long text that can make an article look like a sea of meaningless words when it is posted online.
An article, moreover, has to be formatted in a non-serif font, such as Verdana, Tahoma, or Arial. According to studies, serif fonts tend to strain the eyes, and can make articles appear denser than they really are. Non-serif fonts can attract readers to an article; couple this font to a large and readable font size, or a site whose font size can be adjusted to meet the needs of its readers, and you have an article that is easily marketable.
The tone of an article likewise contributes to its marketability. Its grammar has to be flawless, its language simple, and its content well formatted and correctly spelled. Without such qualities, articles can look like haphazard attempts at education, and can turn off website readers no matter how informative the article is.
Submitting the article is yet another challenge that writers must meet. If placed on an obscure website, articles tend to rank lower in search engine rankings, and may be bypassed in favor of articles posted in more important sites. One new method is to cut an article in half, or condense it. Post the condensed article in an article directory, but place a link on it leading to the full article on your site. A condensed article should be as much an informative tool as a teaser: it should show that the reader can find out more at your site, and can access even more important information from there. If your article is well written, then your site can be visited more frequently, and you can earn more popularity points for your site.
Another submission method is to use article submission services, which can also be found online. These services can be offered for free, and will allow you to submit articles to major directories and websites at one go. By including all sites in your submission pool, you can save time looking for websites to which you can submit articles and instead spend more time honing your writing and editing skills. Some article submission services also offer feedback services, so you can see how well written your article is, and how else you might be able to improve it.
Add all the more to your credibility as an article writer by joining groups or forums dedicated to your field of choice. You can post snippets or summaries of your articles on the message boards of such groups or forums, all with links leading back to your main website. Because you are amongst people interested in what information you can offer, you can be sure to get visits, not to mention friends amongst whom you can carry out more marketing methods to further increase your popularity online.
As soon as your website is more popular, you can turn your website into a well of information. Update your website with new Internet marketing articles constantly. Offer newsletter services, or make your own mailing list, so that your clients are constantly updated about your activities. For more efficient marketing, you can post only part of your article in your mailing list mail, with a link leading back to your site if your clients want to read more.
There are many more methods to become more popular online, especially if you are engaged in Internet article marketing. All you need to do is know the places at which you can carry out marketing without being scolded for spamming. With the right marketing methods and well-written Internet marketing articles, you can be an online guru and scribe in no time at all.
by: Elijah Chai
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