Give Them What They Want In Your Internet Marketing Promotion
As an online business entrepreneur I have learned that the only way to engage peoples
interest is the talk about what they want and to show them how get it. If I were to talk about what I wanted I am sure my audience would be bored to tears. I may be terribly interested in it and be able to spend all day talking about it but I doubt if I could get anyone to listen to me.
When you want to get someone to do something you need to ask yourself how you can get this person to do it. They will not do it unless it provides then with something they wanted in the first place. It is also a good idea to let the other person think that doing it was his/her idea.
As Dale Carnegie says in his book How to Win Friends and Influence People every act you have ever performed since the day you were born was performed because you wanted something. A baby cries because it wants feeding. When we give to charity, do we do it for the good of the charity or do we do it to feel good about ourselves. Your teenage and college going children ring you on the pretext of seeing how you are. You know its because they want money.
When asked about his secret of success, Henry Ford said it lies in the ability to get the other persons point of view and see things from that persons angle as well as from your own. This also helps you to empathise with that person and more easily find ways to help them.
How many times have you binned circulars form companies sent to let you know all about how good they are? If they dont have something that you want then you wont even give it a second glance no matter how good the ad looks.
Humans do not like being sold anything; we like to buy things that solve our problems. The skill is in providing solutions to their problems, and then they will buy.