Glen Burnie Village Shopping Center Gets A New Led Sign

A retail location such as a shopping center or a supermarket is like a dam on a never-ending river of customers

. The mighty flow of visitors is made up of both regular neighborhood customers who already know exactly what they need and where it can be gotten, as well as drive-by business of people who suddenly remembered a missing ingredient for tonight's dinner, and see a chance to stop by and stock up. In either case, the task of the operator of a shopping center, mall or plaza is to deliver quick information for people pulling in on their Escalades, giving them the day's specials and let them know about sales at a glance.

For many years, the only options for interactivity were a chalk board, which would be difficult to maintain outdoors, and an old-fashioned groove letter sign of the kind we're used to seeing on church lawns and drug store parking lots. Fortunately, there exists a better option today: a custom LED sign is just the thing that can allow a business to advertise to passersby and keep the public up to date on sales and events, in a way that is dynamic and colorful and removes most of the hassle of updating the message. No longer will you need to send out a manager into the cold April rain on a ladder, to change out the letters one by one.

This is why the Glen Burnie Village Shopping Center in Glen Burnie, Maryland, decided to spiff up its sign with a color LED sign from Kerley. The 16mm color elements afford a high resolution and great visibility for anyone passing by the entrance to the shopping center. The elements are protected from moisture and can withstand direct sunlight and the high temperatures of a Southern summer, and the modular design of the LED matrix allows for scaling and variation in the aspect ratio. A display like this can be easily incorporated into an existing sign, which is a great cost-saving measure, and with Kerley's expertise in delivery and installation, Glen Burnie knew that all the control and power supply wiring would be put in securely and professionally.

The LED sign offers great functionality, with the ability not only to display static text and pictures, but also video at a framerate comparable to a standard television screen. The control software allows managers to update the display with great ease, so that prices and specials can be changed with only a few keystrokes. The sign can even be connected to a video camera, so that a show or a demonstration can be broadcast outside the facility and help attract passerby business.

With an LED sign from Kerley, you too can create a dynamic and attractive front for your business, and liven up your connection to the community, to the benefit of your company and your customers alike.

by: Glenn Farrier

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