Go East Young Woman! Tips for Corporate Women, Female Leaders to Solve Their Sales Business Problems

Go East Young Woman! Tips for Corporate Women

, Female Leaders to Solve Their Sales Business Problems

No I'm not directionally challenged. Nor are the corporate women, women CEOs, successful business women and female leaders that we've spoken to at recent events.

In the frontier era, the phrase Go West Young Man was popular. It encouraged younger entrepreneurial pioneers to seek greater opportunities in the undeveloped western part of the United States. California was the land of gold and unlimited opportunity. And until recently, this model and that direction had not changed too much over the last hundred years. It was the preferred part of most everyone's problem solving strategies to fix your sales business problems. Seek growth in the West.

In the United States, we've typically focused on developing opportunities and economic growth for ourselves within this country, particularly in the South and Western regions. And despite the current tough economy, many corporate women, women CEOs and others still find some opportunities in these places. However, as recent experiences have taught me, there's an even greater potential offshore. Especially with the growth in women leaders in Asia from countries such as China, Indonesia, etc. The best female leaders, women CEOs, entrepreneurs and executives looking for growth and increased opportunities would be wise to take a stronger look at Asian markets and in particular, how the growth of the Asian female leader's segment will impact their businesses and global economies.

The growth of women CEOs and female entrepreneurs in the Far East region has been astoundingly rapid. Just a few decades ago, the primary concerns for many women was simply just finding enough to eat, the lack of running water, poor government services, limited education and confinement to the traditional role of exclusive and primary care giver for their families. Fast forward to today and we begin to see how quickly this has changed. While most female leaders still have primary care-taker roles, the percentage of women starting new business and yearning for new opportunities has skyrocketed.

We've discovered this in the growth of the Facebook fan pages for women that we monitor. Most of the new fans come from outside of the US.

While Facebook should not be confused with solid economic research, it's a great metaphor to understand how fast globalization, integration and the break-down of barriers between countries is shrinking the globe. These trends have increased the speed and effectiveness of communications throughout the world, facilitating interactions between almost anyone, anywhere at any time. Most importantly, it provides immediate and almost free access to the most important capital that any new business owner with limited experience needs - knowledge and information. Women CEOs and entrepreneurs in these developing areas are now able to take this information and turn it into actionable knowledge to avoid or at least mitigate the impact of mistakes that would have derailed even the best of their female leader predecessors.

Avoiding these pitfalls accelerates the speed, decreases the time and dollars needed to get a business up and running. This dramatically increases the probability of a success. This acceleration of success is evident when you compare and contrast the starting positions of women CEOs in the US versus women in China over the last decade. You'll be amazed at how quickly the growth and development of Chinese female leaders has occurred. Is the question really, "Will they over take us?" or is it "When?" Regardless of which question you ask, you should really be thinking, "What are the opportunities' for my organization in these emerging markets?"

But remember one caveat - what works over here, doesn't always work over there.

We tend to be influenced and our perspectives shaped by our experiences working and living with the corporate women and successful business women expatriate populations of these countries. We see them, work with them and think that everyone in their native country is just like them. But if you believe that, you will be making the same fatal mistake that many other companies have done before you. The billions of dollars of money wasted in attempts to penetrate a sizable portion of these markets are enormous and might equal the GDPs of some of these smaller emerging countries.

The reality is what you see here is not always what you get there. What works here doesn't necessarily work over there. Expatriates represent just the tip of the iceberg. There is a far larger segment of the greater population in these countries that you rarely see because they do not speak English and their access to technology and the Internet has been limited - until this point. But just wait - as the Internet, with tools such as Facebook, Google, Xing and others expands along with the improvement in technology infrastructure needed to support them, you'll likely see an even greater acceleration in the growth of female leaders and women-owned businesses in Asian markets. While the impact on you and your business is unknown, both male & female leaders should pay attention attention.

So if you are looking for increased growth opportunities for your business, look east, not west.

Wayne Tarken is a senior business adviser, problem solver and performance coach to corporate men & women, female leaders, wom

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