Golfing Publicity
With the potential of the marketing demographic
, companies are now commencing to involve golf in their campaigns either through sponsorships of tournaments or promotional items.
Promotional golf items can be adopted for customer conversion. For example, credit card companies can target specific high-earning males by proposing logo-imprinted golf clubs or a discounted membership with a celebrated association.
Specialty sport shops carrying golf merchandise can also throw in some game-inspired marketing items to reward frequent customers. Customized balls, tees, divot repair tools, water bottles, and key chains are just some of the promo merchandise that one can have for this purpose.
Companies sponsoring golf happenings can also make use of promotional materials as invites. Golf balls, T-shirts, wallets, and other similar promotional items can be sent with the tournaments' venue and date details in lieu of paper invites.
These mass affairs, because of their prestige and audience, positively are good venues for brand building. Golf accessories in the form of personalized mugs, polo shirts, umbrellas, coolers, and other displaying items can be carried as giveaways.
Airlines and travel agencies booking these golfing trips can further push their direct-mail efforts with merchandising items like tees, key chains, ballpoint pens, and luggage tags.
Promo materials for golf-related happenings and campaigns need not necessarily be limited to paraphernalia and accessories of the sport.
Hotels, resorts, and golf clubs co-sponsoring these tournaments can use advertising materials for advertising purposes. Provide guests with special-edition logo-bearing towels, notepads, pencils, envelopes, stationery sets, mugs, sign pens, and other promotional office and desk stuff to make their stay pleasant. Table settings can be more personalized with awesome logo-imprinted paper napkins, candle holders, wineglasses, and other promotional houseware articles.
Aside from marketing, these major games are also a good opportunity to sell products or logo-bearing merchandise. Value-added promotional items such as beer mugs, shoe bags, electronic score keepers, head covers, spyglass, umbrellas, gloves, luggage, insulated containers, and moisture-wicking and antibacterial specialty apparel are admirable merchandise that golfers would want to take home as intimations.
by: Katya Reonal.
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