Gome, China Became The Oldest Commercial Chain - Gome, Yongle, Eagle Electric Appliance - Network

Afternoon, Business Department Business Reform and Development Division and the China

Chain Store & Franchise Association jointly issued the "2006 China Chain Store & Franchise 100" list ranking official announced.

States United States Electrical Group to 86.93 billion yuan sales volume, 820 shops arranged the first performance, for the first time over Brilliance Group, from China

Home Appliances Chain leader became the oldest Chinese business chain.

U.S. annual sales of 86.9 billion yuan States retaining its position as the industry boss

To the country represented by the United States, there were five finalists appliance top 30, its sales volume and number of stores to increase by 56% and 54%, much higher than other businesses. The Gome reached 86.9 billion yuan in sales volume, number of shops up to 820, respectively, compared with domestic rival Suning Appliance exceeded 26 billion yuan and 300 stores.

According to data released this in 2006, China's top 100 chain stores sales volume reached 855.2 billion yuan, up 25%; store total to 69,100, an increase of 57%. 100 companies of the total sales volume an average of over 30% of the total social

Consumption The proportion of total retail sales of goods from 2002-2006, were 6.0%, 7.8%, 9.3%, 10.5% and 11.2%, nearly doubled in five years, industry concentration significantly strengthened.

Country United States will focus on profit growth

The number of Gome stores in 2006 up to 820, up 92%, total sales of 86.9 billion yuan, up 74%, Suning Appliance sales volume compared with the same period last year increased 53%.

Not long ago, Gome President CHEN Xiao said in an interview, due to the merger of Gome and Yongle faster rate than expected, two-merger synergies in January this year, has begun to appear. The overall profit for the appliance industry with low status, has been playing the industry leader in home appliance chain Gome will pay more attention to the operational effectiveness of the stores and flagship stores for this release, the standard electrical stores, community stores and professional business category

Mobile Shops, including specialty store will be the home appliance chain Gome and revolutionized the industry.

"This year, our goal is to exceed sales growth rate of net profit growth rate, it will be a sector of the challenge." Chen Xiao said in an interview. I understand that the United States in the country to develop five-year plan, to five years, Gome Group will occupy the domestic home appliance retail market share of 25%, about 250 billion yuan in sales.

Local home appliance chain leading into the model against foreign

Through the list you can see, foreign capital businesses show strong growth, with operating large-scale

Supermarket 11 mainly foreign retailers ( Carrefour , RT-Mart, Wal-Mart, Trust-Mart, Lotus, Metro, Tesco TESCO, Pokka, Auchan, Wing Wong, Chinese sugar) the number of new stores opened more than 100, also exceeded the year-ago levels .

Compared to other commercial circulation, local Chinese home appliance chain industry against foreign capital for domestic enterprises to penetrate the local market provides a good example, North America's largest electronics chain Best Buy is a high-profile companies enter the China market, but the addition and Five Star organization, the so far only opened a store in Shanghai, the pace of expansion in the domestic home appliance chain industry obviously can not keep up the pace.

Said, according to industry experts related to the country represented by U.S. domestic home appliance chain industry, the overall rapid expansion, greatly improve the foreign commercial capital into the "threshold", especially in Beijing, Shanghai and other major cities, large door store size and fully competitive market, greatly increased the costs and risks of foreign investment, which is Best Buy delays important reason to accelerate expansion.

by: gaga

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