Gome Huang Guangyu: Redefining Strategic Alliance - Gome Electrical Appliances, Wong Kwong Yu - Hc
Huang Guangyu
Huang Guangyu
into the topic says
For the retail industry in China in 2006, the most sensational effect of the news than Gome acquired Yongle, which means that more than 900 stores have the largest
Home Appliances
Chain?? New GOME Group was formally established.
Many manufacturers throw such a worry: States United States after the merger with Paradise, which forces more powerful, and its policy of suppliers will be more harsh? The phenomenon will not appear Diantaiqike? The face of such concerns, Huang Guangyu gives this answer:
States United States the development of benefit to consumers, we benefit, benefit the three suppliers can benefit the development of better circumstances. Manufacturers of this idea we can understand, but in fact this problem does not occur. Because we are in a region that can be refined with the cooperation of manufacturers, we can reduce unnecessary costs, and the docking of information, we can get more advantages, which should have reduced the cost of our investment. In this piece we do, we think you can, and does not require manufacturers to none other more. In fact now there is no technology manufacturers, even if we have to, we still have opponents, it will gradually depart from us. How lower costs, both sides of the issue. As for who is squeezing who do not need to worry about this problem before, even after there is no need to worry about. I believe that the higher the degree of intensive enterprises, and cooperation in the larger space, will give both parties a better future.
With the establishment of the new country the United States, Huang Guangyu to solve the problem in question has had a new way of thinking, not as before, is so tough. He knew:
Pressure aimlessly not doing business, raise prices, if we have a greater profit to the manufacturers, it could find other buyers. So the new country the United States started a new company to build a harmonious relationship, relying on economies of scale to help manufacturers reduce costs, get more opportunities. If anything, the pressure, that is our after-sales service, product quality, giving them more pressure, which is to meet the needs of consumers, we want manufacturers to form a community of interests.
2006 10 months, a high-profile as Huang Guangyu of China
EVD
Union President, and shows that intend to ease its tensions between and manufacturers. EVD as a household electrical appliance enterprises in China against the Japanese HD-
DVD
Next-generation DVD products, had no direct relationship with Huang Guangyu. However, for this grand scale is Huang Guangyu. Careful analysis of its causes are not known in the EVD itself.
GOME squeeze the years because of money and the profits of the upstream manufacturers have been extensively enemies. Almost all U.S. appliance manufacturers are on the state of both resistance and She Buxia prevent widespread mood of the country the United States. They generally and
Suning
And other retailers to maintain a good relationship, preferring to state the U.S. head-. This is to contain a clear sign of beautiful country.
Troubled country the United States know that infinite squeezing manufacturers break the death in the end is inevitable. Thus, repair the relationship with the home appliance manufacturer, became the cause of another breakthrough in the U.S. state. EVD alliance appears to provide a stage for Huang Guangyu, he hoped that through this effort to improve the country between the United States and the manufacturers.
Can see that Huang is determined to build a good vendor relations. In 2007, Huang Guangyu offered to manufacturers association, and re-define the strategic alliance. What are the reasons? Wong Kwong Yu's explanation is:
Some issues are short-lived fad can not solve, but a consensus should be the place from the start first and most important thing is to put into action, not the old wandering outside. I think the first step there is no harm, the country has been in the United States to work on this. And now many manufacturers institutions with business organizations supporting each other is not, resulting in dislocation of a large number of resources, it really should be seeking common ground between companies, resources, information sharing to achieve further development, that is, increase the size of the co-brand. Through the country sold U.S. brands to help producers of goods brand, increase sales, make it to the large-scale development; and manufacturers should also allow businesses to brand and product manufacturers in the process of selling access to the profits of their.
by: gaga
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