Good Link Building Strategies
If you are a web creator, you probably have already heard that links from external sources are a good way of obtaining high rankings on search engines
. However, many digital marketers still make a lot of errors while using links, especially when they use it for digital marketing.
There are some key ways of link building, but you have to keep in mind their costs and benefits, and the penalties that search engine may charge you with, if they find you spamming or not being relevant.
Internal links are links that can be found in the site. This has 2 major advantages to webmasters. Firstly, it helps search engine spiders find new content and secondly, it will pass PageRank checks and be able to store its right in the website. Internal linking is usually not paid attention to by webmasters. The best internal links are those that blend in within the text of the web page. The penalty of internal links is none. So if you want to use internal links as
digital marketing, you can be assured that it is risk free and can assist your company, if used properly.
SEO directories are like the telephone directories of the internet. They are however regarded as a waste of time and resources for a company. They are simply paid links that pass ranks. This kind of link building has a high to moderate risk of receiving a penalty.
Comment links are another strategy. It simply requires posting links with your keyword in the main text. But this is not longer effective. This is because, you can find lots of such links from blogs like WordPress. Many blogs also have a nofollow setting, with prevents you from receiving the link. This has a risk of a moderate penalty level. Mixing in a keyword in main texts is however, spamming.
You can use paid links. Find someone who can sell you a dofollow link. This can be effective, but it is against Googles Webmaster Guidelines. The links of these brokerage firms often get traced and are sometimes removed from the list. This can be harmful for your businesss reputation.
.Gov or .Edu extensions can help you achieve high rankings for your website, especially if you are interested in digital marketing. However, obtaining these links wastes a lot of time and it is not recommended. You can use social media sites for link building and digital marketing, but you need to be sure that you dont turn into a spammer. Link baiting means you make your content something that readers want to share. This will build links for you and help in digital marketing and has no risk whatsoever. Sami is the case with press releases, as long as they are relevant.
Building links can help a lot with digital marketing. To learn more, you can hire a digital marketing agency or consultancy to help you. One such consultancy is Qudos Digital.
by: Qudos Digital
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