Driving the traffic to the website is the first and fundamental step for getting sales
. Conversion of the traffic into sales then becomes crucial.
With Google analytics it becomes easy for the website owner to find out which users are visiting the site, how they are reaching the site and what they do when they ultimately reach the site. These are essential information required for the website to become successful. The information from Google analytics will be very helpful in the tracking of the user behavior and also in finding out where they go on the site. This will be helpful information in serving the customers in a better way and also help in converting the visitors into sales.
Setting up the Google analytics is a very easy task. It is just a small piece of code that is put at the bottom of each page within the closing body tag.
For checking the amount of traffic on your webpage, an individual will have to click on the traffic sources-overview option. This option will give you a detailed report of three kinds of traffic on the site- search traffic, referral traffic and direct traffic.
Search traffic is sent by the various search engines. Referral traffic is traffic coming from a link in some other website. This happens when an individual does some link building with the other websites. Direct traffic is when an individual directly types the name of the website in the browser and visits it. These people are those who already know about the website.
The next thing that an individual should check is the content. The person should find the most important page that visitors visit and try to improve them. This will also help them to understand from which page the visitor leaves the site. This will help in developing the other unseen pages also. This will help the website designer to understand where they are going wrong and are unable to attract visitors.
Thus Google analytics is a boon for the website owners. It is simple to install and works wonders for the benefit of the website owner. The Google Analytics has therefore made the task of website maintenance easy and simple for the website owner. The complications that earlier involved the task has been eliminated with the result that a simple person with a minimum knowledge of the internet can install this and help in the growth of his website.