Google Instant and its Implications on SEO

As with all innovations of Google, Google Instant has been conceived to make the user experience better

. Google Instant isn't going to be a blow to SEO, according to Matt Cutts.

Changing Search Patterns

One of the reasons people have shown concern about SEO being affected is the tendency of Instant to eventually change the way people search. That is more than likely to happen as the ability to view alternate search results as you type your search query certainly prompts you to give up on typing your query and check out those results instead, and they may give you what you need. In some of the common search topics this could gradually lead to users merely typing a letter or two before they check out the results delivered. The importance of optimizing content for the most probable or likely search queries would become important to SEO.

On a lesser scale will also be individuals searching with highly specialized keywords who still won't be satisfied with the results that crop up and would finish entering their search query with the idea of getting exactly what they want.

Faster Searches and Adapted SEO Strategies

Merissa Mayer, Senior VP for Search Products and User Experience at Google, said that she didn't expect search criteria to change. After all, users still type the keywords and results are still ranked. What changes is the quality of search and the speed at which users complete a particular search. Users, particularly slow typists, can complete their searches faster as the results for related probable search queries come up as they type. According to Mayer this could motivate users to spend more time searching for related topics and gaining more information.

If anything, SEO becomes more important with the launch of Google Instant. The need for SEO strategies to be improvised according to the new search habits of users increases. With the expert services of a professional SEO firm, you can capitalize on this new trend and reap rewards.

Google Instant and its Implications on SEO

By: Bob Kruse

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