Microsoft, Google made enterprising micro-blog services: for the angle cut into the city

Microsoft, Google made enterprising micro-blog services: for the angle cut into the city

Giant attack

Although the Twitter micro-blog single-handedly created a market success, but the business area of micro-Bo is a war brewing.

For example, Microsoft is testing a micro-blog service DELL LATITUDE C640 battery OfficeTalk, which is a similar to Twitter's business services. The internal version of Google Buzz also allows employees to share information among themselves. Google engineer Brett ? Slater King (Brett Slatkin) last week at the Microsoft Mix10 conference, said: "We have in-house testing for a long time. Can be as an organization within the broadcast media is very good."

Slater King said, the internal version of Google Buzz Such tools can help enterprises to reduce bureaucracy, and can let other people had noted that some may have been forgotten in the confusion of information. Slater King, said Google plans to let businesses use Apps to host your own Buzz, but he did not provide a specific timetable for this service.

Microsoft OfficeTalk last year as a marginal project to the Office lab employees to use, followed by rapid expansion to thousands of internal Microsoft employees. Microsoft has finally made public a week ago OfficeTalk, the company is mentioned in a blog post this item, and said the service would be extended to other businesses outside of Microsoft.

As we all know, Twitter also hope to enter the enterprise space. And the market has had some of the more popular micro-enterprises Bo services, such as in 2008 on the line DELL LATITUDE C800 Battery.

Key factor

Office Labs general manager Chris ? Pulaiteli (Chris Pratley) believe that how to create a micro-blog service is not a key to the function of such services is very simple and straightforward. The real issue is to figure out one of the key elements, enabling users willing to use this service.

Pulaiteli interview Monday, said: "A lot of technical personnel believe that all of us willing to use this service. However, in our view, you can launch such a service, but users might not be willing to use this service within the enterprise . "

To create a user is willing to use services at work must have some handy features, but beyond that, also consider other factors, such as content displayed in location and what other people are also using this service.

While Twitter way by attracting celebrity customers to build a reputation for themselves, but the business services also need to have some clear communication purposes, such as with distant colleagues off-site to keep in touch, or to provide feedback on a specific IBM ThinkPad R50 battery.

And it applies to a business model may not be applicable to other companies. Pulaiteli said he quickly realized that Microsoft is an e-mail-centric, but also as an engineer-oriented companies, which many other companies are different. He said: "Compared with ordinary employees, we are much more restrained. Although we like to try new things, but it is likely to flinch."

Microsoft has reason to OfficeTalk extended to other enterprises, is to understand the differences between the various enterprises. So far, Microsoft has also just OfficeTalk as a laboratory project, even though the service will surely one day become as SharePoint or Exchange such as enterprise products, or Outlook or Communicator such as desktop software.

For enterprise micro-Bo services, you want to succeed, the most important factor is to find a way to break the current boundaries of the transmission mechanism, so that will no longer be limited to between the employee's computer.

Communication

Facebook executives ? Sternberg Ali (Ari Steinberg) also participated in the Microsoft Mix10 General Assembly, he said, Facebook's coffee shop has a large screen, you can scroll in-house staff of the status updates. He said: "This is a very simple application, but it is very cool, because you can randomly do not understand how some contact with colleagues in peacetime. Sometimes these information and does not make sense, but when you wait for dinner, they will be very interesting. "

Pulaiteli said that Microsoft has a similar display system, they will be OfficeTalk apply some high-profile incidents, such as Stephen ? Elop (Stephen Elop) is responsible for the Microsoft Business Division, will use a meeting this service.

Interestingly, Twitter, director of platform business at Ryan ? IBM ThinkPad X40 Battery (Ryan Sarver) said, Twitter has a single enterprise system, even though the company's employees mainly use private accounts to share information.

Social networking expert, head of Microsoft's labs Fuse Cheng Lili (Lili Cheng, transliteration) that the application of the internal micro-Bo provides a useful information for communication channels. She said: "I think, provide a means of expression is a good thing." Such systems will allow their employees with a broad contact with colleagues within the company, without being troubled by spam.

Cheng Lili said: "If the company has encountered a problem, how you should do? Email to all my colleagues? I think that with such a tool, they can directly publish the information. If someone interested, they'll see this message ... ... It is capable of ensuring a better delivery. "

Facebook, Sternberg also said that all the major Internet companies are likely to cut into the area from business, he said: "I think it can be many ways to make our products more suitable for those who wish to use them at work, the user."

Microsoft, Google made enterprising micro-blog services: for the angle cut into the city

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