Google Needs To Leave Things Alone

Google is the ever changing behemoth when it comes to the internet

. And I'm not simply saying for search but for everything internet related. Google appears to have a hand in everything from search results, to credit cards, ecommerce, driving directions, social media, and more. Google either directly or indirectly has actually helped generate thousands upon thousands of jobs so in numerous ways Google has actually been a terrific thing for many people. The problem is they never leave well enough alone.

Google is continuously changing things in their never ending mission to enhance the total experience. In fact they change things so often that just when you think you comprehend what they are doing they change things once more. Let's take local search for instance. Local search was developed to help people to discover local companies when doing a search for something that you usually might want to locate locally, for instance an auto repair shop. When it first came out they showed reviews of businesses that had really been placed on other sites such as Yelp and Superpages. Then they stated that they preferred to just show reviews that had been placed on Google and they switched to just providing a link to reviews on other sites.

Local search results first began at the top of the web page and displayed a red bubble beside them. Then they blended the outcomes with the organic results which resulted in some organic results showing above the local results. Then they made the red bubble a gray bubble that turns red when you hover over the listing. Now Google Places has changed more drastically as it is being transformed to Google+ Local so they can further compete with Facebook with their Google+ social media platform.

In most cases change is good except for the fact that Google changes things before they get the present model right. I have actually seen whole lots of problems with Google Places that they have not fixed. For example Google has a major problem getting addresses right. Many businesses have a number of listings that create dispute and also when you alert Google about them they seldom repair the problem. I have actually seen listings disappear totally for days on end then suddenly pop back in. If you have multiple listings they will typically merge into one listing. And I have actually seen hard earned reviews vanish forever.

In lots of ways Google is a fantastic thing however I think they fail to recognize how much money small businesses waste trying to keep up with all the changes that Google makes and trying to sort out the problems that Google's imperfect system causes. Google needs to cease changing things constantly and and rather concentrate on getting the products they have to work properly.

by: Cash Miller

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