Google Penguin Update: Importance Of Link Relevancy & Anchor Text Diversity

Much like last years Panda, the Google Penguin Update has irked both webmasters and SEOs

. According to more early analysis, link relevancy and anchor text diversity could be Penguins main factors.

'Money Keyword' Anchor Text is Your Safety Net

According to a discussion in Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites, one of the big issues for sites being affected by algorithmic change was the spam link signals. Experts offering SEO in India know the fact that even before Penguin, aggressive anchor text has been used as a pretext by Google to hit several websites. Data of several thousand websites was analyzed by Microsite Masters for determining whether sites with a steep drop in their ranking were also guilty of having an imbalanced anchor text for money keywords in contrast to natural looking anchor texts like the title of your website. The result is quite interesting:

Sites with less than 50% of money keyword anchor text were quite safe and were unaffected by Penguin.

In coming Links from Credible Sites

According to another finding by Microsite Masters, even sites with few incoming links from websites and domains in the same niche were also hit by Penguin. Providers of SEO services in India also believe that relevance and link quality is the key with Google. Hence, attracting links from relevant domains sends good signals about your page or site being relevant as well. In other words, Google focuses on signs that cannot be as easily manipulated as the anchor text. It is quite hard to manipulate a link from an authoritative site in the same niche.

Pruning the Links

In case youve been caught by Google for spam or unnatural links, link pruning is your way out! Veteran SEO Bruce Clay advises that you must evaluate your link profile on a monthly basis to remove all the bad or low quality links.

In fact, its more difficult to get a bad link removed than actually requesting for a back link; and this problem is being faced by almost every experts engaged in offering SEO in India. If youre unable to remove or delete a spam link, Clay advises you to send a list of such links to Google and get them to discount these links, showing that youve actually made an effort to get them removed.

Keep your Site Free of Duplicate Content

After cleaning up your links, what else could be thats dragging your rankings down? Perhaps a site being viewed as unfavorable by Google is now linking to your site or has not yet removed an internal link to your website.

You doubt your content is being duplicated by other sites? Try copyscape!

If you find through Copyscape that your content is being used by another website, you just have to send a request to Google and get the content removed. Meanwhile, providers of SEO services in India are also get engaged in SEO audit or full spring cleaning to make sure that youre not doing anything to harm yourself. You can either do this yourself or seek professional help.

While its easy to focus just on cleaning up your links in the hopes of a Penguin recovery, it could be something else dragging down your rankings. Perhaps a site Google views unfavorably has scraped your content, and is now either linking to you with some sort of credit or it failed to remove an internal link to your site from within the copy text, and now that link from a bad neighborhood is pointing at your website.

Sometimes, its just the lack of quality back links or lack of authority in your domain that could be doing harm to your ranking. Boost up your ranking by optimizing, brand building and creating great content. Do not expect anything from Google in this regard.

by: Jack Davison

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