Google Penguin Update: Some Tweaks In Strategy Is Important

The Google Penguin Update has arr4ived and anchor text diversity along with link relevancy is the two major pillars of this update.

Importance of 60% 'Money Keyword' Anchor Text

This update has affected websites having spammy link signals. It would also affect websites having aggressive anchor textfor keywords in backlinks even when Penguin update was not there. Websites having many keyword anchor text less than 50 percent of the time will not be affected by Penguin.

However, these updates also open gates for negative SEO attacks. Now your competitor websites can also harm your website by pointing at your bad links. This calls for the need of expert SEO link building services.

Links from Similar Niche Sites are Effective

The Penguin has also hit sites having few incoming links from domains and websites in the same niche. Here attracting quality links from authoritative domains in the same niche would be much harder compared to manipulating anchor text and would give a clear indication that the website or page is relevant.

Link Pruning is a Great Solution

It is one way to survive the penalties of Penguin update for spammy links. Keep looking for low quality links in your website on a weekly basis and remove them. In case, you are unable to remove them, send Google a list of links youve tried to remove and show that you are making genuine effort. This has become a common practice among the providers of link building services.

Tackle Duplicate Content & Try Site Clean Up

If you think that other websites are stealing your content and alleging your website for duplicate content, try Copyscape. By using this tool, you can discover all the websites that have stolen your content and can request removal of your content from those sites to Google. Google might even penalize those websites by removing their website.

At the same time you can do a full spring cleaning or SEO audit. This would make sure that theres no potential harm to your website or online reputation. Conduct an honest evaluation of all aspects of your website yourself or hire an SEO pro to do this job.

For websites that have been affected by Penguine update without doing anything wrong, it might be the case of not getting enough quality backlinks or your domain may not have authority. If you are not making any progress, its high time that you push up the rankings by optimizing your website for users, build a brand, and create quality content and adequate link popularity building can help you gain the goal.

by: Jack Davison

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