Google Analytics To The Rescue

If you did a web search for Best XML Search Networks or even Best XML Search Companies youd probably come across Seed Corn Advertising

. Thats a good thing if you know specifically that youre looking for one of the best xml search companies out there. If you dont know specifically what youre looking for, then youd plug in a bunch of search terms and eventually youd land on us. You could try Pay Per Click Search, Search Pay Per Click, PPC Search Engine Networks, Advertising Search Engines, etc. You get the idea. Thats why its important to have a well-rounded strategy to attract people to your site and using a great service like Google Analytics can really help.

Google Analytics is a free service by, yep, you guessed it, Google that provides all those detailed statistics about visitors to your website that youd be wondering about. According to Wikipedia, the industry of web analytics originally grew from web masters and technologists, but Google Analytics is aimed at marketers. Naturally the service wouldnt be worth its weight in salt if it couldnt track visitors from all referrers, including display advertising, pay per click networks, email marketing, search engines, and digital collateral.

So lets assume Im running ads out there using terms like Markting PPC, PPC Advertising, Advertising Pay Per Click, Search Engines Pay Per Click, Best Pay Per Click, Search Engine Marketing, Search Engine Web Marketing, Search Engine Optimization Pay Per Click, and Search Engines PPC. Obviously these are keyword driven campaigns. Now what happens is I start running these ads through a variety of mediums and get a report from Google Analytics telling me whats working and whats not. Integrated with AdWords (see how the keywords are important?), Google Analytics users can review online campaigns by tracking landing page quality and conversions. Depending on your company, these conversions could be anything from a specific page view (ad placement for a client aka. impression), lead generation, sales, or even downloads of a particular file.

Essentially, youll be seeing a high-level dashboard, with the detailed stuff further into the report set. Googles analysis of your site will identify the outliers on your page by telling you the referrers, funnel visualization, and more importantly, how long they stayed on your page and their geographical position. This last bit would be key if I was having people leave my site rather quickly after doing a search for some keywords I found valuable. So say for example I drive folks to my site and then they go page to page on my services. They land on the first page Search Advertising, and they stay for a nominal amount about time, and then they go to the next page, Pay Per Search, and read some more. The next page is The Best Affiliate Network and the visitors just xs off the site. Hmm. Site structure is important, so what happens when I move Best Affiliate Network to the last page or a different section all together? What happens when after my second page, PPC Search Engine, and XML Search Engine keeps users on my site longer? Now I know what kind of visitor Im attracting and can cater my site to that traffic if I want to increase engagement, and now I know how to advertise to bring in even more traffic.

About SeedCornPPC: Seed Corn Advertising is an online Advertising Network based in Los Angeles, California committed to establishing new business development partnerships and to grow your search network and ours.Learn more about SeedCornPPC by visiting us at http://www.seedcornppc.com/

by: Albert Marrero

POST COMMENT

Boost In The Sales With Google Optimization Improve Your Rankings With Google Optimization Facebook - Google Vs. Groupon Vs. Clones Tips For Using Google Analytics Effectively Google Analytics Services Google Pays Least Tax, Supporting Greater Employment In The Uk How The Google+ Local Will Have An Effect On Any Company How The Google+ Local Will Affect Any Company Professional Seo Services: Importance Of Google Seo How To Create Google Apps Backup-external Tool Solves The Problem Prominently Google+ Local Replaces Places? Beginners Guide To Google Analytics Different Trends To Manipulate Google Rankings Post Penguin Update