GoogleAdwords - Improving Keywords & Quality Score What Keeps Someone from Clicking on Your PPC Ads

The contents of a paid ad are 25 characters for the heading

, and 70 characters for the body. Though such a space may look minimal, putting it to maximum use is usually a big challenge. When using such an ad, you need to be clear and to the point. You might be asking how this is achieved. This article is a perfect answer to your questions about PPC management.

First, be relevant to your keywords. Second, try to be as unique as possible. Being unique will enable you to stand out among your competitors. Third, include in your advert a clear call-to-action. However, your efforts to include such tactics to your ad should not make you lose site to the principle of connecting to real people. In this case, you should communicate to real people.

There are different ways to monitor your clicks e.g. Conversion rate, pages per visitor, time-on-site, plethora of other available stats and percent of new vs. return visitors. All these methods have figures that represent real people. They are statistics of how well you have laid a good network to connect with your target audience. They are also indicative of who is your audience.

Marketing, be it paid or organic, is all about making viable communications, and ultimately, the right connections with people who matter. All people have dreams, hopes, fear, needs, dislikes and likes. The list is endless, but your PPC ad texts should be directed towards addressing such issues.

There are some PPC tips that are fundamental in guiding you to make PPC ads. First, always ask yourself, "Why should someone opt to click on my ad and not the rest?" Also consider why someone will opt to click on the other ads and not yours. Address the fear that may hinder them from clicking on your advert.

The greatest principle behind search marketing is; someone is searching for you. This is a principle that you should never forget. Once you put it into consideration, the next step is usually to convince them that you are who they have been looking for.

One of the factors that you should think about when optimizing your ad is: if a potential visitor comes across your site, and it has the right keyword that is benefit driven, but they fail to click on it, what is the reason behind it? Think of all the possible reasons and find a solution to them.

Below are some guidelines that can be of much help to you:

What are the core emotional concerns of your customer?

Make a thorough review of the ad text you are running.

Ask yourself why some adds have a better response rate that yours.

Why would someone fail to click on your advert?

Have a thoughtful look at the ads that your competitors are using.

Come up with new ads that are mindful of these factors.

Launch you newly created ads.

Monitor the performance of these ads keenly.

Always repeat this process in order to refine your communication to your visitors.

These PPC tips will enable you to come up with competent PPC adverts. Your landing pages as well. But that is another article for another time.

It could come down to the fact that your competitors are talking to your audience with more success. Reviewing your competition to see what they have to say could be very enlightening. And it could be that the majority of users aren't finding what they want at all.

The 95 characters within a PPC ad text (not including the display URL) can be very complicated. The success of your campaign hinges on your ability to appeal to your audience on numerous levels. Be the solution to your audience's problem/query, address their concerns, and you're well on your way to success.

For more PPC News & PPC Tips visit us at www.absem-ppc.com

GoogleAdwords - Improving Keywords & Quality Score What Keeps Someone from Clicking on Your PPC Ads

By: ABSEM

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