Grain and oil giant to open two new "food" generation - Oils, Food Security - Food Industry

Grain and oil giant to open two new "food" generation - Oils

, Food Security - Food Industry

October 16 is "World Food Day" Food security has become the theme of this year. China, as a Rice Consumption and power production, rice is still a lack of brand building, and as the first half of COFCO And Yihai in two major grain and oil giant into the overall development of small Package Rice industry, will lead to a reshuffle, no brand of the times coming to the end, a new consumer "food" generation has been after another.

Industry of small, scattered, low lack of "leader"

Rice is essential for the Chinese staple, along with changes in people's consumption, the rice industry, quietly changing. Where to buy rice grain from the previous station, markets, and so turning to the supermarket, packaging bags from jute bags to equipment, to plastic bags, nylon bags, paper packaging, until today, some brands of rice consumers Save quantitative requirements to facilitate small package of rice. Despite the huge demand

industry, but so far in the rice industry has no national brands. Recently, the reporter interviewed a random number of Carrefour customers, most of their rice by category to select the points, "Northeast rice, Tammy, Zhenzhu Mi ... ..." It's hard to say the name of a particular brand of rice. It is understood that the rice processing industry was "small, scattered, low" phenomenon, the lack of core competitiveness and economic strength, although there are some small regional brands, but they lack the big names to lead the industry.

Giants together and force to attack a small package of rice market

Careful of the public may have been found, Jin Long Yue and Fortune 2 Cooking oil Started in selling brand of rice, they belong to and the food Yihai in the two grain giants. The two giants already in the rice market development for many years, the unit also has the brand a foothold in the market, but this year is to accelerate into, coincidentally, with their edible oil brand Sell Channels laid a good foundation, poured into the terminal market.

"With the improvement of living standards, there is a growing pursuit of quality and grade of rice, gradually abandoned the habit of original purchase rice in bulk, and then purchase a small package of rice, so enter this market has great potential." Industry analysis , the entry of the two giants, and will certainly drive the industry survival of the fittest, to the rice industry to bring new life.

Ensure food security to control every aspect of well-

A direct impact on students. Rice dishes and security, and every aspect of technological innovation and carefully controlled to close. The backward processing technology is an important factor affecting the quality of rice. Therefore, from the production base to processing, logistics, two giants have taken a series of actions to create a complete industrial chain.

Jin Long Yue rice brand official said, will cycle, ecology, Environmental protection The rice industry leading China chain innovation model Rice Industry. Jin Long Yue 4 precious quality rice stick with the original species, according to the characteristics of rice varieties persist in a single acquisition, single variety store, to ensure the origin of the rare pure rice; and the famous rice-producing areas in China, by way of contract farming, the establishment of rice planting base. The COFCO also has its own grain and oil base, and announced plans to "grow? Purchasing and storage? Processing? Trade? Brand? Distribution" model for the whole industry chain to provide the highest quality consumer Fortune rice.

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